We had the good fortune of connecting with Allegra Paris and we’ve shared our conversation below.

Hi Allegra, we’d love to hear more about how you thought about starting your own business?
Really that I had no other choice! I tried working for so many people, especially in college. It just never worked out. I always ended up retreating and starting something of my own. Out of college I started a hand-painted swimsuit line. I eventually moved into the fitness space and developed my personal training business that now includes teaching Bikini Body, my pop-up workout events, in NYC, Miami, and LA! I think mentally I knew I’d rather be dealing with the occasional inconsistency and uncertainty than allowing someone to tell me what to do, lol.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have a fitness brand called Allegra Paris FIT. There are many parts to it, so I’ll explain!

First, my virtual personal training business- I FaceTime train about 4-5 people every morning. This is a product of Covid and one of my favorite parts of my company. I still take a few in-person clients but I left the majority of that behind when I moved from NYC to Miami.

The second part is Bikini Body, my influencer workout events. I teach Bikini Body at various locations in Miami, NYC, and LA. It is a low intensity sculpting class using dumbbells and Allegra Paris FIT booty bands. I work with activewear and wellness brands that provide outfits, product, and more for the influencers to try out and post!

The third part is content creation on social media. I work with a few brands that I truly align with on social media creating content for my profile as well as the brands’ profiles.

Lastly, fitness modeling. I do have an agency in Miami but I tend to do a lot of commercial and fitness modeling on my own.

I have learned that it’s important to have multiple streams of income BUT to also stay in your niche and keep your brand and brand partners aligned or you can be spread too thin.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had friends visiting Miami I’d take them to my favorite hole in the wall, Motek, for lunch. Then we’d go to Soho House for a beach day. After that we’d do dinner somewhere on the beach, maybe Mila with the live fire dancers or Faena for dinner and dancing. We’d hangout with the new friends I made in Miami!

Who else deserves some credit and recognition?
My mom and my sister. Without them, I certainly wouldn’t have achieved my successes. My sister and I call my mom our ‘momager’ because we consult her on everything- from business to dating lol! She is a serial entrepreneur so I grew up watching her run multiple businesses.

My sister is a marketing genius and this is where I particularly fall short so it works out amazingly. She guides me in this area as well as helps me with copywriting, press releases, and gives me real criticism when I need it most. When I get too in my head (I’m a Virgo so I can be pretty OCD), I always hear her saying “no one cares about those details, move past this!” This advice has truly pushed me further than I’d ever be.

Website: https://allegraparis.com/

Instagram: https://www.instagram.com/allegraparis/

Image Credits
Vivian Arthur @vivianarthurphoto Gabriela @gabrielagabrielaa

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