We had the good fortune of connecting with Allie Bloyd and we’ve shared our conversation below.
Hi Allie, can you walk us through the thought-process of starting your business?
I had wanted to start a business since I was 19 years old, but ultimately started working as a magazine editor and then marketing director for 8 years. I finally decided I couldn’t be truly happy until I was living a life that aligned with my values, and the belief that I was made to own a business. I also had a 1-year-old daughter at the time and wanted to be able to show her that you can achieve whatever you want to in life, and I had to be an example of that if I was going to teach that to her. I wanted to be in control of my financial destiny and have as much time as possible to spend with my family and those I loved. I knew it was possible and had to make it my reality. I finally took the leap in 2018 and it’s been the best decision of my life.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
In 2018 I started my Marketing Agency, Allie Bloyd Media, which specializes in helping local businesses profit with online marketing strategies. We focus on Facebook & Instagram Ads, Content Marketing, Lead Generation and Customer Acquisition. I saw local businesses as a very under-served market in the marketing space, and one that I had a passion for, as well as many years of experience working with.
I was able to win a Two Comma Club Award from Clickfunnels for generating over $1 Million in Revenue through a single online sales funnel, and was able to be a speaker at the largest social media marketing conference in the world, Social Media Marketing World.
I have been a speaker at some of the other leading marketing events, summits, and podcasts to share my strategies.
I now focus primarily on education and coaching, working with groups of local business owners and marketing agencies to help them implement these effective marketing strategies in-house.
I’ve always worked hard, such as when I launched a new trade magazine at 22, or when I worked full time as a server, bartender 20+ hours on weekends and was a full-time student at the same time.
But, since starting my business, I’ve worked incredibly hard to grow it and keep it on track. The challenges are on me and me alone, as opposed to being an employee working for someone else, knowing that there are others to depend on if things don’t go as planned.
I always took ownership of any business I worked for as an employee, but knowing that it’s up to me to provide for my family and that the success of my business is on my shoulders drives me to push as hard as I need to when the need arises.
My goal however is not to work harder, it’s to work smarter.
I think the most challenging task in my career so far has been balancing motherhood and family life with running my business.
Being an entrepreneur doesn’t come with an off switch, but neither does being a mother. I don’t want to be average at either, and will only be happy with exceptional performance, which isn’t easy.
I have to work very hard to keep my business life and my hours worked totally separate from the time I spend with my 4-year-old daughter. I want her to know that she is the single most important thing to me, and that when I’m with her, I’m really present.
I work so hard to ensure that she has security and a bright future, but ultimately our relationship and the belief that she comes first to me will be the most important gift I can give her.
From running a business, being a mother, a wife, a daughter, sister and friend, to exercising, keeping a home, cooking dinner, and putting my daughter to bed, there is very little time for me, but I choose to focus on others over myself.
I don’t think that being a business owner and parent will ever get easier, I just have to continue to find ways to balance the two in a way that gives each what it needs to thrive.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take them to one of the gorgeous golf courses in my area, such as Valhalla or Nevel Meade, as I love playing Golf. I would go to the locally-owned restaurants in my city that are truly unique and special, as well as the local breweries such as 3rd Turn.
I would take them boating on the river or dale hollow lake, as I’m a big fan of the outdoors. We could hike and grill out, enjoying the beautiful landscapes.
I love Bardstown rd. for shopping, as they are all funky locally-owned businesses and you can always find something special while supporting community-based entrepreneurs.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I give all glory to God, as HE gave me my mind, my passions, and my talents. My daughter was the catalyst for me finally starting my business, and she continues to be my motivation daily. I am so grateful to my coaches that have helped and supported me the last 3 years and have allowed me to get where I am, as well as the organizations and speaking events that have featured me and my work, allowing me to reach a larger audience.
I’m grateful for my husband, who always supports my business and personal goals and cheers me on every step of the way.