We had the good fortune of connecting with Aman Dembe and we’ve shared our conversation below.
Hi Aman, is there a quote or affirmation that’s meaningful to you?
“You win or you learn. Losing isn’t an option” This quote has become incorporated into my life in more ways than one. The world is a place where there are only winners and losers, but I believe there are people who fall in between, and these are the learners. Many times I have bitten more than I can chew, being well aware that what I’m trying to achieve is close to impossible, but that never stops me. If the gamble I take pays off that’s well and good, but if it doesn’t, I take a step back, acknowledge the miscalculation on my part, analyse the situation and plan for it not to happen again. In short, I learn more from my mistakes than my victories. My impression of this quote is its ability to pull me out of the deepest and darkest pits of depression and regret, especially after taking a massive risk that doesn’t pay off. We all know how to act when we win, but very few people know what to do after losing.
Alright, so let’s move onto what keeps you busy professionally?
My background is in Industrial Product and Multimedia Design, where I also make most of my income because I love design. With the skills I learned in design, I managed to apply them in my passion for food. I believe the style I’ve employed in presenting my food by making it minimal and solely focused on the product (food) is what sets me apart from other content creators. My style is inspired by Dieter Rams, the person who inspired me to pursue Industrial Design. Getting where I am did not come easy-and honestly, I don’t consider myself to be there yet. But the beauty of it is since I’m doing what I love, it is easy to overcome the challenges that come with the job. It’s all about not giving up and moving forward even when it seems everything is working against you. The lessons I’ve learned in my career and passion pursuit is that the only way you can be successful is by effectively pursuing something you love and can see yourself doing whether money is involved or not. If you do something purely to make money, you’ll lose interest fairly quickly. Most people are interested in the “why” you’re doing something, and that’s where money will find itself to you. With my brands, I want the world and everyone around me to recognise my passions and how I use them to help people. I experiment with different recipes so my audience can be interested in food and learn something from it. I use my design skills to contribute to making a better world both in aesthetics, sustainability and improving human lives.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Hypothetically speaking, if the pandemic didn’t exist, this is what I would do to make sure my friend has a splendid time in LA. Sunday: Visit Venice Beach and get to explore the area, hopefully, view some local artists performance. Thereafter, drive to Manhattan Beach, watch some beach volleyball and maybe join in if we’re feeling sporty. Finish off the day by grabbing dinner at Rock’N’Fish Restaurant in Manhattan. Monday: Visit some cultural sites in LA such as The Getty, Hammer Museum and The Broad. Take pictures at the LA county museum and get supper from Ray’s and Stark Bar. Tuesday: Visit as many taco trucks as we can find in downtown LA and preferably finish strong with boba drinks from Milk+T in Lil’Tokyo. Wednesday: Visit Long Beach’s Shoreline Village and watch a movie from The Pike. Get some fantastic ramen from Hiro-Nori before calling it a night. Thursday: Drive to Solvang and show them a piece of Denmark in California. Try out some wine tasting venues and even their sausage and beer combos. Friday: Grab some Filipino food from Kuya Lord and binge watch some Netflix. Saturday: Drive to the Mojave and engage in sand-sledging activities. Rest for the rest of the day, and at night we visit Laguna Beach for a date night with a tranquil ambience. Who else deserves some credit and recognition?
I attribute my success to my friends and family, who have supported me since the very beginning. I appreciate their engagement and sharing in my content and their overall support throughout my journey. I want to give a general shoutout to my small fanbase, for they have all equally contributed to my success.