We had the good fortune of connecting with Amara Primero and we’ve shared our conversation below.
Hi Amara, we’d love to hear more about how you thought about starting your own business?
The challenge and the opportunity for growth. When you work for someone, you tend to work to the parameters that they require of you. I would often think, “If I was running business, I would try doing it this way…etc.” Starting my own business has allowed me to really push myself and apply different strategies that I wouldn’t be able to apply if I was working for someone else.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Being a composer takes years of learning and engaging in your art. Technically, you might say, I’ve been working on this since I was 4 years of age. The arts is like that – it takes time and patience to build your skill. On top of that, talent and skill is not enough. You must have drive, ambition and hustle in you. You have to understand that even if you practice your art consistently and become an expert in your field, no one is going to come knocking on your door to “discover” you. You must have the interpersonal skills and courage to get out there and talk to people and companies. Take meetings. Get on a plane and take meetings in different cites all over the world. That’s what I did. That’s what it takes.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, I’m based in Sydney, but I was born in Perth. So as part of the trip I would say, let’s take a little trip to the West Coast and explore the beaches for a couple of days. Take in the Perth sun and drive along the coast, stopping for coffees and lunches. After a couple of days, we could return to Sydney and dive deeper into the ‘big city’ culture. Food and shopping around the eastern suburbs. Take in a show at the iconic Opera House with a little pre-show dinner at one of the world-famous restaurants on the harbour. And on another day, lunch on a boat, exploring Sydney Harbour.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The industry is my big shoutout – so many people have given me opportunities and mentored me along the way. I heard rumours before entering into the entertainment industry that I could get “eaten alive!” All I have experienced is warmth, support and I’ve made some great connections. But, most importantly, these connections have turned into friends and that’s even more encouraging.