We had the good fortune of connecting with Androu De Vera and we’ve shared our conversation below.
Hi Androu, we’d love to hear about how you approach risk and risk-taking
I perceive risk as an opportunity. Even though the risk is the effect of uncertainty, by knowing the risks and reducing them, it led me to more opportunity. For example, there is a ton of risk in starting your own business. Fortunately, I got my bachelor of science in Marketing. By understanding the ins and outs of business I reduced my risk and gained more opportunities to succeed in content creation. This played a big role in my life/career by forcing me to educate myself and continue working on my craft. I am self-taught in photography and videography. I started this career path in Chicago being a freelance content creator. Then, I found myself not growing and decided to see what I could do in Los Angeles. My thought process was, “If I can thrive in LA then I know this is the right career for me.” Even though at that time, I barely had any money and was fresh out of college I knew I would regret never taking the risk. 3 years later, I started Some Company Inc. and finally turned a profit. Nothing was easy about it. Endless days of learning editing programs, equipment, and finding my style. But it is finally paying off and it wouldn’t have been possible if I never took the risk to see my full potential. There was and still is tons of opportunity out there, I just have to work hard to get it.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Honestly, there isn’t much that separates me from other photographers and videographers. But If I had to choose one, it’s my work ethic. I give 100% on all my projects and make sure they are absolutely perfect for my clients. Even when I don’t have client work I have a true passion for photography and film making. I’m always looking to learn and try new techniques to better my craft. In this industry, it’s a never-ending learning process and I absolutely love it. I make it a goal for me to make at least one piece of content a day. I like to compare it to fitness fanatics. Just like how they feel off when they don’t work out, I only feel accomplished when I create something. It’s like an addiction for me. I thrive on creating and seeing new perspectives. None of this was easy at first. I had to train myself and have self-discipline. One challenge I had to overcome was sharing my work with others. I didn’t take constructive criticism well at first, but then I understood how it helps my art get better. By learning what others like and analyzing trends. I was able to create content that is more appealing. Therefore, growing my business. One major lesson I learned throughout my career is taking the time and not making rash dissections impulsively. I had to do this often with clients. Especially when I have a lot of re-edit requests. It gets frustrating when I have to redo a project even after I was given “creative freedom,” but that is the business I am in. I have to make sure the client is happy and they get exactly what they asked for. I learned to not always respond immediately, but analyze their requests and handle them professionally. I use to be a very impatient person, but when running a business we have to break that habit and think rationally. I want the world to know that we all start somewhere. All our dreams and passions are journeys we should take. We all have something, it could be a talent, a passion, a voice, but we all need someone to help bring our vision to life. Every success story is made with a solid team. At first, we think we can do it by ourselves, but then burn out quickly. My company is a team that has your back and will bring your vision to life. Some Company will help you reach your somewhere.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend visited and money and time weren’t an issue I would take him everywhere. The first thing we would do is get Quarters Korean BBQ. Next, we would probably grab some drinks at a lounge and probably bar hop then head to Santa Monica/Venice to catch the sunset. Depending on his mood we would sightsee and check out all the typical spots such as LACMA, Hollywood Sign, Griffith Observatory, etc. Then shop around Melrose, Fair Fax, and The Grove. I’m also not the best at being a tour guide so I typically ask what they want to do. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The first person that comes to mind is my Fiancé, Jessica. When I moved to Los Angeles, I met her after 2 weeks. Ever since then she has been my biggest support system. She continues to push me and help me up when I am down. I remember getting my camera stolen the day before a big project. She lent me money knowing that I will be able to pay her back. At the time I was a “starving artist,” but she saw the potential in my work and knew I will make a name for myself. Till today, Jessica helps on all my shoots from assisting, modeling scouting, to even modeling for brand deals. She is my rock and the reason for all my success. I can’t thank her enough. I am genuinely very lucky and blessed to have her in my life.