We had the good fortune of connecting with Angelia Han and we’ve shared our conversation below.
Hi Angelia, is there something that you feel is most responsible for your success?
Authenticity and genuineness. I created this brand as an effort to represent my cultural background as an Asian/Pacific Islander who loves hip hop. Incorporating parts of my story into my branding is what makes it unique, relatable and rooted which is a big part of my why. I want others, especially the younger generation to stay innovative and creative within our cultures to beyond our cultures.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I make dope cupcakes. Not Yo Mama’s Cupcakes (NYMC) is a unique brand inspired by the cultures of Asia, Pacific Islands, and hip hop. These cupcakes were first introduced at dance battles where the words “These are not yo mama’s cupcakes!!” Were blurted out to catch the attention of the crowd. Well it stuck and here we are! Being from a diverse set of cultures, I try to incorporate all those different aspects into the brand. NYMC was first established in Kona, Hawaii, where many of the flavaz were inspired by local favorites which we are extremely excited to have on the menu. NYMC Signature Flava is CoCoBae which is a ube (filipino purple yam) and haupia (hawaiian coconut pudding) cupcake. Our mission is to create cupcakes with nostalgia in each bite, celebrating life and different cultural backgrounds packed with flava! That’s what sets NYMC apart from the traditional cupcake market. We flip the the track and we bringin the ol skool back!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I actually moved back a few months ago and haven’t ventured too much with the whole pandemic but I’m digging the food truck scene out here. Pho King Rapidos does a pho-king delicious Vietnamese fusion. Im not vegan but they’re vegan pho is pretty fire. Yuan Wonton is a chinese dumpling truck serving up giant xiaolongbaos or soup dumplings that sell out in the blink of an eye. Mukja food truck is another Korean fusion owned by a biracial family. I love seeing mixed cultures come together to create something delicious. If you’re going to mix cultures, you gotta do it well you feel me? Oooh don’t let me forget Carreras Tacos food truck. Everything I tried on the menu is flames. One more, Cravings food truck serves global street food and I’ve had one of the best Korean chicken sandwiches. I’m Korean and I approve. I believe they are all on IG and change location everyday, so you definitely gotta plan to visit these amazing people.
Who else deserves some credit and recognition?
My ohana. Family is everything. It may sound cliché but my family has seen me through the whole journey and always encouraged me in the process, especially my siblings. Also big shout out to Neidene Titcomb, who helped me navigate my vision for the brand and website design. I have to shout out Kailua-Kona, Hawaii, where I first established my brand. Hawaii shaped and molded it to be what it became so I will always have love for the people and culture there. Aloha.