We had the good fortune of connecting with Anthony Craparotta and we’ve shared our conversation below.

Hi Anthony, can you talk to us a bit about the social impact of your business?
We work with artists big and small to produce vehicles for their music. Without a great video vehicle to deliver the song on social platforms, YouTube etc – great songs live in the darkness of the Streaming applications. This is especially true for smaller artists and lesser known musical acts who don’t yet have a fanbase large enough to move the algorithms in their favor.

For these independent artists and passionate music makers; they need something to carry the music in a shareable, viral way. This is where lyric videos, animated videos and visualizers can do wonders.

What should our readers know about your business?
We are the web’s (and the world off the web!) leading animation studio specializing in music industry projects.

What does that mean? It means Animated Music Videos; Visualizers and Lyric Videos.

These videos support the release of the music on streaming platforms by creating something fun and visual to experience and share alongside hearing the new song release.

We also work on legacy releases. New videos for iconic songs from the past giving an updated visual element to something widely loved already.

Our approach to the creative and project management has propelled us into the hundreds-of-millions of YouTube views. As of late 2022; we’re at over 240 MILLION.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Through the years there have been many people who have lended support and taken chances on us that helped us get to the place we’re in now.

Chris Graham; a podcaster, mentor and activist was really a key voice in a crucial time for us. The company was doubling and tripling in size and Chris gave invaluable guidance on how to manage and structure the company to set us up for success.

Melchior Santjes; a creative marketing professional who we encountered during his years at Spinnin’ Records propelled our business forward when he gave us our first opportunities to work on major label releases. He’s become a longtime friend in this industry.

Website: www.lyricvids.com

Instagram: www.instagram.com/lyricvidsdotcom

Linkedin: https://www.linkedin.com/company/68194806

Twitter: www.twitter.com/lyricvidsdotcom

Facebook: www.facebook.com/lyricvidsdotcom

Youtube: https://www.youtube.com/c/LyricVidsDotCom

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.