We had the good fortune of connecting with Antonina Fedorova and we’ve shared our conversation below.
Hi Antonina, we’d love to hear about how you approach risk and risk-taking
I stand by the belief that life is a game, and risk-taking is one of its essential rules. Thankfully, it makes life more breathtaking and striking, allowing you to grow faster and in a more intensive way.
In my opinion, there are two ways of your life/career development: evolutionary and revolutionary. If you choose evolution, that’s the minimal risk. You should put affairs in order, add new tools, join a supportive community, create external motivation, behave yourself. And you will grow X2 sustainably.
But if you choose revolution, be ready for lots of risks! Here you can find only deep internal motivation – connection to the mission. You feel like a fool from time to time; you fail and move on, again and again. You try to join an unattainable community where you’re not welcome. And in this game, there are two options: you will win and grow X10, or you will burn.
Everyone pays the price for the strategy that they choose.
In Anybe, I’ve opted for the risk option, and I enjoy playing hard.
What should our readers know about your business?
This is a story about a woman who loves psychological experiments. And I’ve created the 1st platform for psychological tourism – Anybe.com. That’s a marketplace or real-life experiences of walking in someone else’s shoes for a day. Anybe is a California-based startup that connects Guides of specific trade and lifestyle to Guests who are curious to spend a day immersed into a new social or professional role.
Personally I went through the experience of being homeless in San Francisco, being a script-writer in Los Angeles, being a truck-driver in Ukraine, being a model in Moscow. Every time only for a day.
Because why not, right? Isn’t this what this game we call “Life” is all about? — Experiences!
I am keen on this feeling of “walking in someone else’s shoes”.
For me, it’s all about breaking the habit of being your old Self and inventing a new one.
At first, the nature of my “social adventure” was rather unconscious. Later I came to realize the rules of this game. And now I am in charge and can have fun with this transformational process. That’s rather easy if you choose to step out of the “Matrix”.
Just walk into the assumption “I’m enough” and “I could be different”.
Building a startup is always a huge challenge. The main lesson is keeping focused and energy–management. That’s the most important thing in achieving success in any area.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I live in LA, and what I appreciate about this city is its diversity and contrasts. You can find any context you like. I love walking through yachts in Marina Del Rey, jogging in Venice Canals, meeting in utopian Playa Vista.
My favorite places are Destroyer for breakfast (architecturally intriguing Hayden Tract District), Gjusta for lunch,
and Gjelina at Abbot Kinney for dinner.
Who else deserves some credit and recognition?
My story wouldn’t be so daring and bright without my team. That’s the creative agency called “The Clients”, they are the source of endless inspiration, creativity and excellent sense of humor. “The Clients” have created Design & Branding for Anybe.
This is Vasily Piskunov, our technical brain, he inspires me to work hard every day no matter what.
This is Sasha Ahmedov, he is our community manager, pure idea driven personality.
This is Anna Malikova, my business assistant. She is so productive and truly committed to the concept.
Speaking about the book, it’s “The Fountainhead” by Ayn Rand. I read it for the first time 8 years ago, and I still live by the principles proclaimed in this book.
Credit to Xenia Leo https://xenialeo.com/