We had the good fortune of connecting with Antonio Roberson and we’ve shared our conversation below.
Hi Antonio, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
When first having the thought of opening my own business, it was a very daunting thought, only because it was new territory for me. I wasn’t sure if I would be able to take on the pressure of own and operating my own “business.” However, now looking back and having this business for a little over three years now, I can say it has taught me many lessons and instilled a tremendous amount of confidence in my creativeness.
If I had to round out my business experience to 3 of my top lessons, I would have to say this: Having a business can and will wear you down, and if you don’t find the time for balance and setting a clock for when you are at work and when you are off work, you will burn out and will leave you high stress and missing out on precious moments with friends, family, and loved ones. So setting a start time and an end time for when I work was a big game changer and allowed my mind to breathe and take breaks to recharge. Next, I would say that not to be fueled by your business’s money but by the products you provide. When you look outside the capital, you see a new light in your service/products you offer. It will allow you to place and new standard on the work you put in and the work you put out. Money is fantastic for your business, but if you love the work you’re doing and putting out the money will be icing on the cake, and you’ll have a bigger mindset about the business you run. Lastly, when you have a company, you understand that your customers won’t always be your friends or family and don’t always expect or force them to support your business. When running a company, you are always on a constant journey to discover who your customers are, so don’t waste your time forcing your business to those in your close circle. Sometimes your best customer is the one you meet when you least expect it.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
So my name is Antonio Roberson. I am a digital media designer from Charlotte, NC. I focused on helping small to medium-sized businesses grow their digital brand and simplified consistent marketing strategies to increase their brand awareness. I feel what sets my business apart from others is my process to put the mind of my clients first—making each project an opportunity for growth for not only me but the client also. I pride myself in creating the branding and marketing experience seamless while giving my clients confidence in their output and allowing them to dive into the creative process to make their digital dreams a reality.
I am most proud of the growth and support I recieve on a daily. Throughout my business journey, I have been referred to so many clients based on their reviews and appreciations for the product I provide and the timeliness and personal connection I build that makes them want to do continued work with me. It’s always a joy to have clients confirm their designer and me and trust me to help grow their brand continuously. Truly the most refreshing experience of the work I do.
I would have to say getting here was not an expected journey, but it found me. It started back in college doing some simple graphic work for some student organizations, and from there, it’s been history. Of course, you never know when talent will strike you enough that they can open up an opportunity for you to have a second income. But honestly, having an open mind willingness to “see what happens” definitely fueled me to keep going, take classes, and ultimately fall in love with the world of digital design.
The biggest lesson I learned along the way is always to keep going regardless of the barriers placed in front of you. Your work matters, and stay true to the work you do because people are watching and are noticing, and you will go very far. Take breaths, appreciate the process, and when you need a little champagne break…Take it cause you deserve it.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It’s so funny that this question is coming up because my best friend and I are always planning our next trip, and we recently saw a post about having to live on an island without electronics for a month, and we would both get a million dollars. This thought is straightforward because we only really use our electronics to talk to each other, so naturally, it would be easy money! But if I plan a vacation with my best friend, it would go a little something like this. We love to eat, so that’s always a priority. Also, we have a slight obsession for the brunch/lounge vibes, so brunch will always be the move for the morning, preferably somewhere with a fantastic view of the city we are in partnered by some mimosas minus the orange juice, of course. Following that, we would more than likely do some light shopping, looking into some of the exclusive sneaker stores in the area we are in, and hopefully, a Zara is somewhere nearby. We are big on scenery and creating content for our IG feed, so of course, getting some pictures with some abstract art or clean, modern buildings creating a vibe will capturing those lasting memories. Then, find a local spa that where we could wind down and enjoy a relaxing spa service to get recharged for a night having dinner on a rooftop or an oyster bar that would be our best bet. If we can find that, then a good chicken wing will always be an amazing food choice for us. In a review a perfect vactions for us would be:
Drinks of choice will be: Champagne, Old Fashions, or Moscole Mules!
Venues of Choice: Spas, Shopping Malls, Musuems, Theme Parks, & Lounges
Food: Seafood/Oysters, Wings, or Carribean Food!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would have to say I give credit to 3 exceptional individuals who have always supported, loved, and always carried me throughout my business journey. First, being my Fiancé Travis Barnes, my financial mentor Marsha Barnes, and my best friend, Kyle Collier!
Instagram: @antoniojrob / @a.blueprints / @themimosaway