We had the good fortune of connecting with April Duran and we’ve shared our conversation below.
Hi April, we’d love to hear more about how you thought about starting your own business?
I started to work in the music industry in 2011 and noticed a lack of women in high positions. I also noticed a lack of women supporting women in the work place. One day while working a show it was like a light bulb popped over my head and I thought …what if I started an all female all genre record label! While doing research I then realized how much money you needed to start a label so with my small budget I decided in 2014 to launch Rag House Radio interviewing girls and women in music, sports and entertainment. Now my company Rag House Media has evolved and my own radio/podcast studio is under construction located in Ontario, CA 34 miles east of DTLA. Ill also be opening my doors at the end of May to anyone and everyone who would like to start their own radio or podcast! Perfect for the business owner who would like to attract more clients or to the people who have a message they would like to share on a weekly or monthly basis.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
When I first looked at a radio board I almost peed my pants. Don’t get me wrong Im a go getter and ready to jump out of my comfort zone at anytime to learn new things but the radio board to me was extremely intimidating, it was like a MONSTER. Especially since I started my new career in radio at age 42 and I have always felt like I was never a tech person. So with that being said going to my radio segment every week was nerve racking knowing I had to learn so much but my passion, grit and diligence kept me going. What sets me apart from others in radio..well 1st of all I decided to change careers at age 42 so that’s different. I also did not go to a college or trade school for radio so I was taught by my amazing coworkers. I also was noticed by a Program Director for an FM station when I was airing my online radio segment and after watching my show for a bit he then hired me on at an FM station HOT103.9 here in SoCal. My message to support girls/women is also different and now Im going to own my own online radio/podcast studio to help others with their dream of having their own radio segment or podcast. This road has not been easy especially since the big dogs in radio are laying people off by the thousands leaning into AI so who knows what’s in store for radio. Although I feel people will always have the yearning to hear people talk, play music, have interactions with other people on air, have the ability to celebrate, discuss and disagree with others live on radio.
Any great local spots you’d like to shoutout?
Born and raised in SoCal I would take them surfing at Doheny, snowboard in Bear Mtn, and enjoy Mexican food anywhere. Head to Hollywood for that tourist thing, a trip to the Observatory a quick drive for an over nighter in Las Vegas then camping in Baja to also enjoy a lobster dinner.
Who else deserves some credit and recognition?
Shout out to Blaine Humbles, Mark Maples, Dutchie Hollands, John DeSantis, Jeramiah Paul and Jimmy Shaw. These men are radio on air personalities who believed in me and assisted me through my journey in radio and entrepreneurship.
L7 Donita Sparks Roberto Aguillar (photographer) L.A. Derby Dolls Garbage Jaylene Martinez MMA fighter