We had the good fortune of connecting with April McPherson and we’ve shared our conversation below.

Hi April, what matters most to you?
As with anything in my life, the core of Trail Folk Designs and being the face of a small business is to be genuine. Show up, be yourself, and connect with others that are all just living the human experience together. For me social media & the internet can be a mixed bag sometimes simply because it does provide an outlet for people to be a bit more fabricated than they might be in person. But there is also a beautiful side to it that allows folks to actually be transparent and vulnerable, which I love and appreciate so much! For me being genuine and connecting isn’t just about a value in running a small business. It’s something I also try to practice in every day life because I feel (perhaps more than ever) the human race really needs that. If you create a product or service and a genuine connection with a customer/supporter/follower, you’re now also giving them something to believe in.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’ve been creating for longer then I can remember and it all really stemmed from photography. I play music as well and just love all things creative. I also have a deep passion for Mother Earth and the complex beauty she creates so effortlessly and my love for the outdoors is always an inspiration for creating jewelry, shooting photographs, or writing songs! As with anything, to be proud of one’s work comes with time…A LOT of time. I’d be lying if I said there were no challenges throughout any creative endeavor I’ve embarked on, and quite honestly at times it’s been just plain difficult! I’ve really learned to sit back and look at the big picture with anything I’m doing, trust my gut, and as hard as this last one is – put myself out there leaving any fear of rejection behind me.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hiking and getting outside is a must. From short treks to full day hikes or backpacking, there truly is something around here for everyone. I would also have to include a trip to the mountains to show the diversity of this red rock country. Simply sitting around a campfire in the woods is one of the FAVORITE things to do in this area.

Who else deserves some credit and recognition?
The core of Trail Folk Designs is rooted in family. This business would not exist if it were not for my mom, Annette. After suffering a bad stroke in December of 2018, she was left blind and not able to create as she had her entire life. From there it just felt like the path I needed to carry on.

Website: www.TrailFolkDesigns.com

Instagram: @TrailFolkDesigns, www.instagram.com/trailfolkdesigns

Facebook: www.facebook.com/trailfolkdesigns

Image Credits
All photos by April McPherson.

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