We had the good fortune of connecting with Asher Ross and we’ve shared our conversation below.

Hi Asher, what do you attribute your success to?
I leave my ego out of my business. My brand and business is not about me – it’s about the product I create for others to enjoy. I build beautiful designer custom homes – and when they’re done, I’m not the person who gets to live in them. I’m here to make my client’s dream a reality, to help them create value and profit from their investment, or to build their home perfectly, down to the last finish, so that they feel proud of their home and can share it with their friends and family.

What should our readers know about your business?
We build big, beautiful homes that millions of people drive by every year and see – yet our entire business operates behind the scenes. The product is the custom home, the client is the person who gets the prize at the end. We deal with everything that nobody knows exists, or the things nobody wants to touch, because our business isn’t sexy at all – but the product we create is. We take our client’s dream from concept to reality. We’re the ones that help get the plans created and approved. We are the ones who get the site ready to build while adhering to all the environmental guidelines. We’re the ones who figure out how to have millions of dollars in materials delivered at the right time so nothing gets broken or stolen, so it gets built right, on time, and on budget. We get a picture for our portfolio, you get the keys to your dream home.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
LA is about food and sunshine to me…

V’s Restaurant in Malibu – the best comfort food, spicy margarita, the best people, and a true local Malibu experience.

Dudley Market in Venice – line caught sustainable seafood, awesome wines, and such a fun vibe.

Avalon – Catalina Island – a step back in time to one of the most beautiful and unique places in America.

Malibu Market and Design Center – where most of the amazing furniture pieces in our projects come from!

Lakers and Dodgers games – proof that we live in an incredible multicultural city that comes together as a community to rally behind our sports teams. Where else can you watch someone in their business suit, a supermodel in a player jersey, and a gangster with a tattooed head standing side by side cheering for their team?Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout goes to everyone who has ever participated in the design and construction of every property I’ve ever built. In John Ratzenberger’s book “We’ve Got it Made in America” he talks about how every Hollywood movie shows film credits at the end, with the name of every person who participated in the making of the movie. He goes on to ask something along the lines of “how come we never see a plaque outside any of the great buildings or homes that list the names of the tradesmen and builders who built it? My success as a Contractor is directly linked to everyone who has ever worked with me – everyone who makes it happen – from the delivery drivers, laborers, rough trades, finish trades, suppliers, sales reps, designers, architects, investors, everyone is a critical piece of the picture. Nothing gets built without every person’s contribution to this massive operation.

Website: rossgc.com

Instagram: rossbuildersla

Linkedin: https://www.linkedin.com/in/asher-ross-7405a91a5/

Facebook: https://www.facebook.com/rossbuildersla/

Image Credits

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