We had the good fortune of connecting with Ashleigh Bergman and we’ve shared our conversation below.
Hi Ashleigh, what is the most important factor behind your success?
As hard as a practice it is to maintain, I think one of the factors behind my success is, focusing on MY brand identity and not comparing myself to others and their success and what/how they are doing it. I have always felt there is enough business out there for everyone. There may be others out there selling the same product, or offering the same service but how YOU are doing it makes you unique, and it is all about how your audience vibes, connects, and relates to you. Two identifiable characteristics of my business are the incorporation of my personal style paired with the level of concierge service I personally offer my clients. I stay true to my personal style and sell product that way, not just as an accessory, but as a lifestyle. Developing that trust to make a customer into a repeat client, takes time and nurturing through honesty and authenticity.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others? How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges?
As I mentioned before, what really sets me apart is that my business is based on my personal taste, and there is only one of ME! But how I got here, has been a long road. Before venturing out on my own I spent 18 collective years as Senior Jewelry and Accessories Buyer for Fred Segal and Anthropologie. The desire to continue discovering emerging talent in the jewelry design world coupled with my thirst for working directly with clients to find the perfect designer piece or custom create the piece of their dreams, propelled me to start jewelry personal shopping/concierge service Milestones by Ashleigh Bergman. In my opinion the best way to overcome challenges, and a key factor to success is to do/try it all. What I mean by that is, in order to run a business well you need to know all the facets of what it takes to grow that business, and NOTHING is beneath you. Take out the trash, unpack the boxes…dig in. You don’t have to be good at everything, but if you try everything, you know what it takes to run the ship, and then you can successfully delegate.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them?
It is hard to even remember life before Covid. But if Covid didn’t exist I would take them to some of my favorite spots…breakfast and beach walk at the Annenberg Beach house, shopping on Melrose Place, sunset drinks for Ivy Gimlets at the Ivy at the Shore, dinner at Sunset Tower, Sushi at Jinpachi in West Hollywood, hiking in Temescal canyon…
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Albeit a tad cliche, I attribute a lot of my success to my mom. She always had/has a very unique sense of personal style and ALWAYS stayed true to that, which became intrinsic to her brand DNA as an interior designer and as a woman in business. I admired her for that and emulated that quality as I grew up. That ethos has become the foundation of everything my business stands for, and I like to think is part of why people shop with me. Ssooooo thanks Mom!!!
Cloth & Stone Photography