We had the good fortune of connecting with Ashot Barseghyan and we’ve shared our conversation below.
Hi Ashot, we’d love to hear more about how you thought about starting your own business?
I have moved to Los Angeles about 10 years ago from Russia. I have moved into a new country with no English knowledge, and no money in my bank account, but what I had was passion in Marketing and a dream to have my own successful business in that field. I knew that I have come to the best place for that, and I wanted to pursue my American Dream and I knew that if I have worked hard enough it would have been possible. And now, 10 years later, here we are. We have just opened our 3rd location in Santa Clarita, first being in Glendale and second in Beverly HIlls. We have over 25 employees, and worked with 1000+ clients over these 10 years.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets up apart is that we treat everyone like family. Everyone that joins AB Media, they don’t just become a client; they become a member of the AB Media Family. We put our time and effort into making sure everyone gets the results they want and meets their expectations. We always go the extra mile to build businesses that last for long, and almost all of our cases are long-term clients with that we have worked since the beginning. It wasn’t easy getting this far, as we had a lot of ups and downs, but the most important thing in the business is your team. We had an amazing team over these years, and they just kept us going through the hard times, and we just kept growing and growing. The most difficult time was during COVID time when a lot of businesses closed down. Still, we have actually grown over that time, as we have managed to think of new strategies that would require businesses to survive the quarantine period. As all in person purchases were impossible, it was crucial for every business to enter the e-commerce market. As we understood it was a hard time for businesses, we have made discounts to support our local community businesses to survive, and we would contact them to offer help to keep them going. Overall we have helped many businesses just to keep going through that hard time.
Some of the lessons we have learned are that there is always a solution, even in the worst time where everything seems impossible. It was very stressful times for the business during the quarantine period, but we have proved that even in that hard time, we have managed to grow significantly.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
As we are living in Los Angeles, which is the best place to live here, as you can ski in the morning and be tanning in the afternoon, I would take them to the beautiful beaches and also to Big Bear for some skiing or skateboarding. There are a lot of nice restaurants too in LA, so I cannot name one but definitely some of the Beverly HIlls restaurants.
Who else deserves some credit and recognition?
I also want to mention about my best friend of 20+ years, Arman Gevorgyan, who currently the COO and Creative Director of AB Media USA. At one point in my journey, Arman has joined me and brought his creative vision into the company. Having his own interior designing and event planning company, Designs By Arman, made the company more creative and helped us to keep and maintain the creative side of the company to always be on top.