We had the good fortune of connecting with Aubri Steele and we’ve shared our conversation below.
Hi Aubri, what do you attribute your success to?
Success is defined subjectively. I think our ability to stay true to our values and stay in business doing what we set out and intended to do, is what defines our success as a company. The core pillars of Civile include our commitment to manufacturing our apparel 100% on-shore in the U.S. Keeping our process focused on sustainability ensures we are putting the community at large and the environment at the forefront of our decision-making. In addition to this, staying true to our promise to be “the rising tide” and as such, using much of our proceeds to support local, national, and international initiatives that contribute to a greater good.
From a more objective perspective, I would say that our brand will continue to be as inclusive and accessible as the sport of pickleball. Pickleball is enjoyed by people young and old, no matter their physical capabilities or athletic prowess. I witnessed pickleball bring entire communities together in a time of great division, and that is what inspired me to start my own brand. Our goal with Civile has always been to promote the inclusive nature of the game, from our slogan “be civil, play nicely,” to the items we offer, we will never lose sight of that core value. As such, we offer items at each point of the price segmentation curve and continue to broaden our size range to be accessible to all players.
What should our readers know about your business?
Civile Apparel was born out of the tragedy and divisiveness of 2020, and the loss of my greatest hero, my father. Civile is helping define the emerging culture of pickleball with a fun and modern aesthetic, currently unseen in the pickleball space, all while encouraging others to be civil and play nicely, on and off the court.
My personal goal with the company is to create a healthy, successful environment where women can thrive in both their career and family lives, can flex their cerebral and creative muscles appropriately, can listen and be heard, and be a part of something that is bigger than any single one of us on our own. Civile always was and will always be a vessel and a platform for good.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well, I’m a foodie at heart…so my mind always wanders to restaurants. I love the European style of taking time for meals and appreciating the flavors and the moments of the present. A few of my absolute favorite spots are Rare Society and Tony Jacal’s, both in Solana Beach, Waverly in Cardiff, and Jeune et Jolie in Carlsbad. Aside from eating, I think a stop in Barrio Logan for some art and culture is a must!! The last thing I feel like is always a good idea would be a hike. Whether it’s a simple and slow one around Batiquitos Lagoon, a mellow stroll down to the beach at Torrey Pines, or a longer, more strenuous one up to Potato Chip Rock, it always feels good to get outside and walk in nature.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It would be impossible to single out one person, so I’d like to just give a massive shoutout to my entire team of amazing women. Civile is founded, funded, and run by some incredible people. And so, to those women, the sisters, the wives, the daughters, the mothers, and grandmothers of Civile, I salute and thank you.
It’s an honor to work beside you all, as you continue to grace my world with your knowledge, your beauty, your strength, and your seemingly endless supply of love and support.