We had the good fortune of connecting with Ayesha Fernandez and we’ve shared our conversation below.
Hi Ayesha, how do you think about risk?
Living fearlessly has always been my ultimate goal. Which means you are constantly taking risks and trying things that might or might not workout, but truly that is what makes life interesting.
One of the first risks I took was moving out of Mexico City at 17, all by myself to a different country with a whole different culture and language. To be honest I never quite realized the “risk” it was because for me there was so much potential and growth into doing this. I have no regrets and ever since I started being independent, every choice in life became a potential risk. The more I say it the more I ask myself okay but what are you risking? Nothing.
Life is about lessons and actions, even if you try something and it doesn’t work you will always lear and that is truly valuable as a human. Conclusion: there are no risks only decisions or choices. Choose your path
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Being a creative is very interesting, you are constantly doubting yourself and the “impostor syndrome” is basically your best friend. To be honest I had a rough path to get to where I am right now, I had to loose a lot of people who I thought were friends and many different projects fell through due to the constant competition people crave to have.
I learned to surround myself with the right people, the ones who feel like a main character, the ones who aren’t afraid of telling you what they think but will also agree to disagree if you don’t see it that way, the ones who are doing art for the art and nothing else.
I would love for people to know me for my work but also for my character, I want creatives around me that can trust me and know that I will always be looking for our best interest without taking advantage of anyone. My space of work is safe for every artist/ creative/ individual out there. I want to help others communicate and showcase their art
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Downtown Los Angeles will always have my heart, I lived there for my first two years in LA and it was amazing. The people that are there are definitely the creatives you want to surround yourself with and you will never know who you’re gonna meet in the street.
After a long stroll there and maybe some mezcal cocktails at the rooftop bar, I would take you to the best place of Korean BBQ there is around and fill up your belly. We gotta stop by PSY Headquarters to make a song and maybe an impromptu photoshoot we pull out of our butt.
And then for nigh time hopefully we find a great show if we aren’t throwing one and you can come have dance and have fun
Who else deserves some credit and recognition?
Every human that has crossed paths with me taught me something.
PSY SOUND has the best creatives and artists I could ever imagine and they inspire me every day. I wouldn’t be here without their support and constant crazy concepts and challenges. Happy one year anniversary. Also Happy Monster in Mexico City they are the most supportive team and will always look for a way to get it done.
kitten film by @itsaayesha white wall photo by @jmp