Meet Beatriz Barajas | Magic Creator at Chingona Bitters & Consultant

We had the good fortune of connecting with Beatriz Barajas and we’ve shared our conversation below.

Hi Beatriz, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
There are not many women run and Latina owned bitters businesses, When I got inspired to create this, I wanted to make sure that I was doing something in honor of the women in my familia. Bitters are still a bit of a niche market, but they are so versatile and easy to use. I’ve been offering online zoom courses to be able to introduce people to bitters, the basics, how to pair them and all of their uses.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am proud that I can share part of my culture to others and my love of creating. I always told myself I was never really creative for many years of my life, until I pushed myself to find different ways of creating and I found myself within this journey.It wasn’t just about making bitters, it was about stepping into my power and sharing that with my creations. It has not been easy, I still have a ways to go, but I know that more success is waiting for me and i’m ready to have it all. I want the world to know that beauty can come out of the darkness we’ve felt and dealt with. Once you really start trusting yourself and letting go, so much more comes into your life. My brand is about sharing my power, my love for cooking & creating with others. I named my brand Chingona bitters (badass bitters) as an ode to anyone that that has fought their way to heal, grow, express themselves and to honor the strength of their familia.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is exciting to think about, I love being a tour guide as an LA native.

For drinks we’d check out some of my faves:
The Golden gopher
Nativo in Highland Park
The Copper still in Ktown
Las Perlas
Seven grand
Tiki-Ti

For food:
La Guelaguetza
Jaragua
Guisados
Mariscos Jalisco
Paris baguette
Noshi Sushi
Boba time

Go to a show at The Echo, Echoplex, The Greek, Hollywood bowl.
Check out The Broad museum, The museum of death, check out a small local art event.

Checking out Ave 26 and trying all the amazing food

Going to samll local comedy shows

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My friend Bryan was someone that inspired me to get into bitters after a book he gifted me on a birthday a few years ago. It sparked my creativity during a very hard time during the pandemic. My friend Dora that kept cheering me on and supporting my with her friendship and genuine care. The women who whiskey Long Beach community that has supported me with being ongoing customers, supporters and genuinely excited about what i’ve created.

Website: https://linktr.ee/chingonabitters

Instagram: Instagram.com/chingonabitters

Linkedin: https://www.linkedin.com/mwlite/in/beatriz-barajas-49b83830