We had the good fortune of connecting with Bec Doyle and we’ve shared our conversation below.
Hi Bec, what was your thought process behind starting your own business?
The inception of the magazine came about early on during the pandemic. As a model and actress I found myself in a position, like many people, with no work and a lot of time on my hands. A socially distanced shoot out in the desert with my close friend and celebrity photographer, Glenn Nutley, initially sparked my idea for M. Citizen Magazine. That night I went to sleep and dreamt it up, a fashion magazine with a focus on sustainability and advocacy and a completely vegan approach to health & wellness. I woke up with a vision for the magazine and a logo designed in my head, which I created on my computer the minute I opened my eyes. I then called Glenn to pitch my idea and to my surprise… he loved it, and was down to collaborate on the project. Having someone of his calibre involved made it all feel possible. I didn’t know how I was going to do it, I just started, taking it one step at a time, and with some technological help from my partner Greg Levitt, it eventually all came together! The First Issue was released in September 2020 with our Fall covergirl actress Janel Parrish.
What should our readers know about your business?
I have always been passionate about the environment, animal and human rights issues, in addition to health and wellness, fashion, beauty and entertainment. I noticed that with the pandemic came a growing collective concern for the environment and the future of our planet. So the timing felt right to create a publication that showcased and celebrated individuals advocating for important causes and paving the way in eco-friendly and sustainable practices, without losing the glamour and style of a high fashion magazine. With an incredible network of creatives in LA and around the world, I’ve been able to collaborate with amazing artists, photographers, actors and models to create all original content showcasing predominantly vegan and eco-friendly fashion and beauty. I have been lucky to feature leading professionals in entertainment, like Janel Parrish, Laura Vandervoort and Rob Weiss, with insightful interviews on their work and life. And through networking, referrals and social media, I’ve been able to feature some incredible people advocating across a myriad of important causes; from animal advocates, to the Black Lives Matter Movement, to fashion designers creating sustainable and eco-friendly collections. The aim is to celebrate these individuals, share their stories, bring awareness, spark a dialogue and inspire change, without the pushiness or pretentiousness sometimes associated with these topics.
Creating the magazine, although not easy, has been an absolute joy, and let me be clear – there is no investor bankrolling this, but I didn’t let that stand in the way of creating something I believe in! I curate all the content that goes into each issue, I produce and edit the majority of the photo content, I interview and write articles, I had to learn new skills like InDesign to do the layout, and I manage the social media, things that all seemed unachievable for one person when I first had the notion. I’m so grateful to all the incredible artists and truly inspiring people I’ve been able to meet and feature, and am proud of the diversity and inclusivity the magazine represents. I hope to see the core themes and values of M. Citizen Magazine become more mainstream, and I believe by giving these topics a platform we are, in our own way, contributing to the change we wish to see in the world. All the quotes you see about “taking that first step” are no joke. Things may seem impossible. But when you take it one thing at a time, you really can achieve anything. Looking at how far the magazine has come in a short time, with a small core team, I’m excited where it will go, and how many people we will be able to reach and hopefully inspire!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hike up to Griffith Observatory is always a must!
Sunday Brunch at Crossroads on Melrose for the most delicious vegan “eggs” Benedict and mimosas! Crossroads is also a must for a dinner visit! Truly the best Vegan restaurant in LA, even non vegans enjoy it!
Hit the Melrose Trading Post for my favorite Market – with a mix of cool vintage clothes, original art, repurposed furniture, plants, and tons of jewelry!
Dinner at Gracias Madre for cbd infused spicy margaritas, the best Vegan Mexican, and a lively atmosphere.
My go to Coffee is Groundworks in Larchmont (Hemp Milk Latte with an extra shot of espresso), and things are really starting to come back to life there! They also do an incredible farmers market on Sundays, which I religiously go to for delicious vegan truffle cheese by “Misha’s Kind Foods”, fresh organic fruit, heirloom tomatoes, fresh basil and other herbs, and vegan Brioche bread. All from different stands. Oh and the best rosemary ginger garlic spread + selection of hummus by “Brothers Products”.
Sundays are also a great night at places like Delilah for Jazz night and you’ll often see a celebrity or two.
If you can get tickets the Hollywood Bowl is a real treat and a great place to see Live music!
Abbott Kinney is well worth a visit! Its a fun place to stroll the street looking in stores, grab food at any of the incredible restaurants! Plant Food + Wine is great there, and go for drinks at The Rose Venice after! First Fridays where food trucks line the street is a great night too! And there are usually a few vegan trucks!
Malibu is a beautiful spot to go for lunch and get some beach time in. Although not a vegan restaurant Nobu is beautiful and right on the water, I also like Malibu Farm Restaurant, its on the Pier, with beautiful views, also not vegan, but they do have some great vegan options.
With Museums opening back up LACMA deserves a visit, The Getty and the Getty Villa (In Malibu) is always a beautiful experience.
The Grove although some consider cheesy – I love ! Life slows down when you’re there and it feels like a happy place, I like to look in stores and walk around with my dog Harri, grab a drink or food by the fountain. I used to go there to watch films (pre pandemic). The Farmers Market is also fun to walk around with endless cuisines and food stands to try!
I love Sunset Tower for a cocktail or dinner and they’re always so accommodating when I take my dog Harri! Its an LA establishment for sure!
I used to love Chateau Marmont for dinner or lunch, and it was always on my list when family or friends came to town, its so beautiful to sit in the courtyard. I haven’t been there since before the pandemic and I believe it was closed (aside from hotel guests) the majority of the pandemic.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The magazine just would not exist without two people, Glenn Nutley and my partner Greg Levitt. Glenn believed in me and my vision and has played a huge role in the development of each Issue. We share the same core values that are represented in the magazine, so having him to bounce ideas off has been invaluable. He has access to an incredible network of celebrities who he has worked with for years, and through this is able to recommend/pitch an elevated calibre of current and aspirational artists for our cover features, which he photographs, of course! We also work very closely coming up with ideas for beauty and fashion stories and have a lot of fun bringing them to life!
Without Greg Levitt the magazine might not have made it past the initial idea, he created the website, helped with the layout of the first issue (while I was still learning the software), and being a photographer – also shoots regularly for the magazine!
I’ve been honored to bring friends on board creatively in their respective fields for different shoots and features and the magazine wouldn’t be what it is without their collaboration, skills, knowledge and time!
Personal Photo – photographer – Greg Levitt Covers – photographer – Glenn Nutley