We had the good fortune of connecting with BeNeca Griffin and we’ve shared our conversation below.

Hi BeNeca, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
Other than deciding to start my company, the most important decision I made that contributed to the success of my story was staying true to my brand and the values that it was built on. Over the years, especially during the beginning, I was offered projects that although they could have set my business up financially at a different level, they did not represent who I was or where I was going. Had I taken those projects on and not stayed true to my intentions, it would have taken much longer to create and develop what Moments of Focus LLC is today. I focused on building the framework, clients and projects that would qualify my company for greater endeavors and growth along the way.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Moments of Focus is a brand development firm that exists to help people focus on the purpose & positioning of their lives and their businesses through branding and leadership development services, books and keynote talks. We recognize that brand development is not limited to the structure of a business but is also used to help individuals identify and outline who they are, where they’re going, what sets them apart in the area of their lives they choose to brand, and the strategies necessary to move forward effectively. Therefore, our clientele spans across the board. We help Fortune 100/500 companies develop even greater Professional PartnershipsTM with their executives and staff. We work with individuals who are looking to shape their careers and grow their professional brands. We help entrepreneurs develop their executive presence as well as develop and grow their businesses to the next level. We also offer other value based products and resources like our new book Moments of Focus (www.momentsoffocusbooks.com) that helps people get aligned with their Purpose. Building this business was not easy but the lessons I’ve learned along the way have been seeds that continue to add value as I move forward. I learned to persevere in spite of my current positioning and that an outlined plan helps you to see past your current step in times of distress. I’ve also learned to stay true to my values and question my intentions always making sure that the two are aligned. What I am most proud of personally as it relates to my business has been my ability to stay focused in spite of the sacrifices because what excites me most about having the opportunity to do this work is experiencing my client’s success.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Some of my favorite spots in the city surround food and water. I am definitely an ocean girl so I always love to visit Terranea in Rancho Palos Verdes for a great time to lunch and lounge. The views are breathtaking and the vibe is spectacular. I also love the Chart House in Marina Del Rey. The food is good, its off the water and the atmosphere is relaxing and yet fun. Driving up the coast to Malibu is one of my favorite rides for great a conversation and then cutting through the hills towards Granville Cafe in Glendale for an order of their amazing sweet potato fries seals the deal for me.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have to dedicate my shout out to GOD because it is only because of the direct path that HE has guided me to and kept me on that I have been able to accomplish anything along the way.

Website: www.momentsoffocus.com
Instagram: @momentsoffocus
Linkedin: https://www.linkedin.com/in/beneca-griffin-24069040/
Facebook: Moments of Focus https://www.facebook.com/Moments-of-Focus-609132539743465/
Other: www.momentsoffocusbooks.com

Image Credits
Headshot: Delmar Washington, Ximen Media Group

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