We had the good fortune of connecting with Betty Asmerom and we’ve shared our conversation below.
Hi Betty, is there something that you feel is most responsible for your success?
Throughout my journey with photography I’ve been very inconsistent. At one point I would be all in and ready to take on any job that comes my way but, then I’d eventually feel burnt out and go into hiding for a bit and repeat that cycle. I really had to sit and realize that it’s important that not only the customer is satisfied but that I also feel satisfied with the work I’m creating. For a while I thought maybe photography just wasn’t for me but I soon realized that it wasn’t photography overall, just the kind I was trying to force upon myself. Overall, I’d say the most important factor that I have thus far is remaining authentic with my work.
Alright, so let’s move onto what keeps you busy professionally?
What excites me about my creative process is that I’m focusing on story telling. There’s something beautiful about capturing people in their element. Photography has always been pretty simple to me. It’s been a fun way to express myself. What made my process difficult was the thought that I had to be in a specific box to be considered professional. I overcame that challenge by taking a step back and reminding my self it’s the artist that makes the art and not the other way around. We currently live in a social media driven society where many people are focused on what they have to become rather than embrace themselves for who they already are. I want my pictures to be a breath of fresh air from all the chaos, a reminder to do what you want.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shout out my high school photography teacher. He was the one who really saw my potential and poured into me. He always gave genuine compliments and encouraged me to delve deeper into my creativity.