We had the good fortune of connecting with Blythe Baten and we’ve shared our conversation below.
Hi Blythe, what was your thought process behind starting your own business?
I never dreamed that I would run my own business. I admired my entrepreneurial colleagues that started their own businesses, but I did not think I had the drive to start something from the ground up. Before I became a fashion stylist, I worked as a professional actor in NYC in the theatre world, and then moved out to L.A. to pursue more film and television work. What I came to realize as I was building my styling business, was that all those years I spent building my career as an actress was entrepreneurial too! I knew I needed a drastic change, when I was working a side support job and it felt like I spent most of my day putting out fires and getting approval from my boss. I did not enjoy what I did. When having a career as a cabi fashion stylist was presented to me as a career path, I was apprehensive. I knew that it would be a huge challenge, and I wanted to prove to myself that I could do it. I had two small children, and I wanted to be available for them. Being a stay at home mom wasn’t for me, but I needed a job that allowed me control over my work schedule. I have always loved fashion, and I found that cabi’s unique presentation style gave me the same rush I had when performing on stage in a play. I decided to go for it. Like any business, it took some time to build my clientele, but I have enjoyed my career as a cabi stylist since day one. Ten years later, I still love my job.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am a fashion stylist with cabi clothing. I utilize the cabi collection alongside pieces from my client’s own closet, to help them put together outfits that that make them feel gorgeous. I assist my clients in finding clothes/outfits that make them feel beautiful from the inside out. I have worked with women struggling with their weight, women undergoing chemo who need clothes to mask weight loss and women seeking clothing pieces to mask a double mastectomy and maximize other body attributes. My greatest joy is for my client to walk away happy. Shopping can be a mixed bag; women often shop and then feel guilt or anger about their purchases. I work diligently to pick specific pieces, so that my client feels only delight after shopping with me. No buyers remorse. I built my business slowly. Many of my clients have become my friends. My work is a large part of my social life – everything connects together. I truly love what I do and I know my clients see that. Cabi has beautiful clothes that really complement most body types, so the company has my back in many ways. That being said, I have learned not to take business personally. Meaning, if someone has an issue with a piece of clothing, return issues, etc, it is not an affront to me as a human being. I work in the service industry, and my goal is to make my clients feel special. I bring a rack of clothing into my client’s home and her friends join her in a fun experience with food and drink. In Covid times, I offer a great alternative – a virtual show on cabi’s unique Front Row platform. Women can gather their friends from all over the U.S. in a group shopping experience. We do a lot of laughing. It is a great way to take a break from Zoom fatigue and have an enjoyable time with your friends.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would start with a bicycle ride at the Hollywood Reservoir at sunset. Then we would drive downtown to Perch and eat dinner outside on their amazing rooftop. On to the theatre at the Mark Taper Forum, which rarely disappoints. Next day, we would drive out to Malibu – I know a secret beach off Trancas Canyon that is so lovely. We would spend all day there (with a picnic lunch from one of the many delicious spots in the Malibu lumberyard). On the way home, we will stop for a drink at Geoffrey’s. The next day I would take them to Abalone Cove in Palos Verdes for a hike and swim. In summertime, one of my favorite outings is the outdoor wine tasting at the Barnsdall Art Center. Silverlake, Echo Park and Downtown have so many wonderful restaurants to try out. My favorite downtown spot is Baco Mercat. I really love good theatre in L.A. The Geffen, Taper and Pasadena Playhouse are wonderful venues. Covid has temporarily snuffed out theater, and I can’t wait to go back! The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My friend Louella Allen, is an amazing photographer. She does actor headshots, weddings, bar/bat mitzvahs, life events, school events, everything. Her style is so unique and she is so much fun to work with. She has taken my family’s photos for years. She brings such joy to what she does. I can’t say enough good about her. Her company is called Louella Allen Photography. Her website is https://www.louellaallen.com/ Also, my friend Paria Hassouri wrote her first book about her experience as a mom to a transgender daughter. It is a fantastic book. It is called” Found in Transition: A Mother’s Evolution during Her Child’s Gender Change” and available on Amazon.
Louella Allen (think like a lady act like a boss pic)