We had the good fortune of connecting with Boris Ackerman, M.D. and we’ve shared our conversation below.

Hi Boris, what is the most important factor behind your success?
The success of any enterprise is based on a few important factors, such as visibility and marketing, clear business plan, financial stability, etc. For me as a Plastic Surgeon, the most important factor for my success was delivering excellent surgical results on consistent bases. This basic principle applies to all businesses. The prospective patient/consumer wants to know that the past performance is a great predictor of future results. This type of a track record takes time to develop, and can not be replicated simply with marketing. I adopted the following phrase on all my marketing material early in my career- “In the pursuit of excellence…” This has been my guiding philosophy ever since. Early in my career, I invested significant amount of time visiting talented Plastic Surgeons around the world; learning, adopting and occasionally modifying their techniques. They were kind enough to share with me their life lessons, their failures and successes. Over the years I have also systematically analyzed my surgical results trying to discern the best methods to produce safe, consistent and aesthetically pleasing outcomes. My medical colleagues, salons and many satisfied patients can confidently recommend my services, knowing that my reputation is based on predictably excellent results, and not some marketing hype. 

Let’s talk shop? Tell us more about your career, what can you share with our community?
After finishing my training as a Plastic Surgeon I chose to open a private practice in Newport Beach. I realized that early in my career the patients would not beat a path to my office, I would have to go out to search for the patients. I volunteered to take call at various local Emergency Rooms and made myself available to assist more senior Plastic Surgeons. This would necessitate working all hours day or night, weekdays and weekends. As a young physician it did not seem to be such a hardship at that time. In short time, the patients I acquired started referring to me their friends and family for elective aesthetic procedures. Shortly after opening my practice in Newport Beach, a celebrity Plastic Surgeon in Beverly Hills recruited me to join his practice. This has jump started my elective aesthetic practice in both locations. After a few years I had to choose between Newport Beach and Beverly Hills. Having started a family, and enjoying more the coastal life style of Newport Beach, I closed my Beverly Hills office. I was pleasantly surprised that the referrals from the Los Angeles area have continued to this day. In fact, over the years the number of patients willing to travel from our of state to see me continues to grow.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I find the coastal region of Newport Beach and Laguna Beach beautiful and inspiring.  I am thrilled to show my visitors the sites along the coast that captivated me back in the day. I love to re-live my first impressions through my visitor’s eyes. There are several hotels, of various budgets, along the coast that allow you to go to sleep to the sound of the crashing waves. Have breakfast on the terrace overlooking the beach, then take a dip in our beautiful ocean or go for a hike in the coastal hills. 

Who else deserves some credit and recognition?
The journey to become a Plastic Surgeon starts in college, goes through medical schools, residency and fellowship programs, in total over 14 years after high school There were many mentors along the way that shaped my development, too many to identify just one. At everyone of those phases, it is up to the individual to try to identify someone that can guide you to the next step.

Website: www.doctorackerman.com
Instagram: drborisackerman
Facebook: https://www.facebook.com/borismackermanMD
Yelp: https://www.yelp.com/biz/boris-m-ackerman-md-newport-beach-3
Youtube: https://www.youtube.com/channel/UCo0RBOpJ3GTjtzQu-x8ihww?feature=watch

Image Credits

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