We had the good fortune of connecting with Brandon Miranda and we’ve shared our conversation below.

Hi Brandon, is there a quote or affirmation that’s meaningful to you?
I ran into this quote from James Clear’s newsletter (Atomic Habits) “The challenge for anyone interested in making progress is to simultaneously have (1) the confidence to go after what you want and (2) the humility to accept who you are right now and (3) the willingness to build skills that bridge the gap between 1 and 2.” Building my business and my skills has come from retaining my student mindset. I once asked myself how do the great producers and engineers in the music industry develop mastery – what I uncovered is that each one is obsessively dedicated to the learning process. They never settle where they are and continuously test, experiment and refine their processes. It’s this mindset that has unlocked the doors to the growth of my business and the actualization of my dreams as an entrepreneur. Every moment, whether difficult or sweet, becomes a support to my expansion as a professional. The most important part of this process has been having the confidence to commit to a vision, one that taps into the highest potential I can achieve. It can be daunting for some, but once you lock that part in, the rest becomes just a matter of doing the work.

Alright, so let’s move onto what keeps you busy professionally?
As music producer, I have a very special role in which I get to collaborate with artists to enhance their work. I offer the hard and soft skills necessary to actualize an artist’s vision into a sonic reality. I typically work with musicians that have just signed to a label or close to having their first break, which is an exciting sweet spot because at that stage, artists are often very creatively nimble and have the means to push their music on a far-reaching level. With my work, I love striking that balance between the cutting-edge, yet still digestable for a general audience. Building this business, like any creative field, took time and extreme commitment. Most often, the challenges that come up revolve around our confidence. I quickly learned that if I don’t believe in myself then no one else will believe in me. Sticking to my vision, accepting where I was at and then remaining faithful to the natural unfolding of my growth process was what got me through the early stages. Now I am one of the few that gets to say they do what they love for a living! That’s a blessing, but it is a blessing I believe every one can achieve. My message and my brand revolves around that idea; if you can dream it, than you can make it a reality – all you need to do is trust and put in the work.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Okay, I am a huge outdoors guy! I can’t name all my favorite spots, but the itinerary would definitely involve daily hikes. There are a lot of hidden trails around the Hollywood Reservoir as well as close to La Piedra beach in Malibu. Also, surfing would surely be involved – there are some great waves in Zuma and further south in Manhattan Beach. Also, if you want to get really adventurous, there are some secret reef breaks in Palos Verdes that I will sometimes venture off to. Most of my favorite restaurants are in East LA – I love Night Market, Pine and Crane and Sqirl cafe (especially for breakfast). There are of course some great coffee shops in that area as well with Dinosaur Coffee and Eightfold Coffee. However, my current favorite is near me in Mid-City called Little Amsterdam Coffee Shop. It used to be a dispensary but then switched into a coffee shop; the owner loves all kinds of art and sells paintings and skateboard decks sourced from artists based in South La. Lastly, to catch some of the LA culture, the itinerary would include a few comedy shows and some nightlife – my favorite being a few speakeasies in Downtown and Hollywood, wish I could share the names but I’d be breaking the rules!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mentor, Lovy Longomba! He is an exceptional songwriter and music producer with credits for huge artists including Gwen Stefani. On top of that, he has started a rapidly expanding spiritual community in the Valley, Revelation Church, where he is empowering people to live their highest purpose. Lovy trained me in the technical aspects of music (engineering, writing, mixing), but the greatest lesson he taught me was that of mindset. He pushed me to step into my purpose with confidence and to treat everything in music (and life) as a learning process. My time working for him served as the mental jumping point into pursuing and succeeding in building a business around my passion.

Website: https://www.alxbmusic.com/

Instagram: https://www.instagram.com/the_alxb/

Linkedin: https://www.linkedin.com/in/brandon-miranda/

Image Credits
Guitar shots – de la grim, Dark Studio – Magie Hue, DJ Shots – Brooklyn Overground Rest – self-shot

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