We had the good fortune of connecting with Brian Roizen and we’ve shared our conversation below.
Hi Brian, what is the most important factor behind your success?
One of the most important factors of our success is making sure we actually listen to clients and solve their problems. Even before we started our company Feedonomics, we experienced one of the biggest problems in eCommerce ourselves. It simply wasn’t easy for an online store to take their products and syndicate them to dozens of leading advertising channels like Google Shopping, Amazon, and Facebook. That led us to creating a solution to solve our own problem first, and then realizing other online retailers, advertising agencies, and eCommerce brands had the same challenges we had. With every new client we picked up, we tried to listen and truly understand the problems they faced, to see how we can come up with solutions and generalize them for future clients as well. During COVID-19 this strategy became a huge differentiator, because for many brands and stores, their sales went from 90% physical (brick and mortar stores) to 100% online. These companies had to transition to online very quickly, and it was difficult because many of their legacy systems couldn’t talk to each other. When most competitors said “no, we can’t help”, we took the exact opposite approach. We stepped in and used the same gameplan from when we first started. We built custom-engineered solutions for clients, allowing custom ERP and eCommerce platforms to connect, and thus get clients live on new channels like Amazon, Walmart, Snapchat, and Instagram Checkout. This strategy has worked very well from the very beginning and even during COVID-19 because it is incredibly focused on doing right by our clients.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Feedonomics combines best-in-class technology and service to get your products listed everywhere people shop online, including Google Shopping, Amazon, and Facebook. Feedonomics services many of the world’s most prolific advertising agencies and brands, including over 30% of the top 1,000 internet retailers. The story started when my brother Robert and I were working at a large agency in Los Angeles, managing advertising campaigns and product data for over 50 large retailers, including some very large publicly traded companies, whose stock price relied on their work! We tested and tried every legacy product feed platform out there in the marketplace, becoming increasingly frustrated with the shortcomings of those platforms. Some of them were incredibly manual, where you’d have to optimize one product at a time, others couldn’t handle more than 10k SKUs, and others yet had terrible support. You would ask a question, and they wouldn’t answer it for a week, meanwhile your performance is suffering, and you could be out tens of thousands of dollars in revenue. Armed with this knowledge and with us both of us being software engineers, we set out with the vision of creating the leading feed platform in the industry. We quickly realized that other agencies, brands, and retailers had the exact same problems, Feedonomics was born. It was a challenge in the beginning. Feedonomics is not backed by any kind of venture capital. The money put into the business came from the founders’ own pockets and they continue to reinvest in the business. Every major decision made was carefully weighed. Our persistence has paid off and we have made great strides since the early days. There have been some growing pains related to our rapid growth (no pun intended) but we have taken these lessons and created a unique company, not only in terms of the groundbreaking technology and service that we provide, but in our commitment to our culture.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Santa Monica Beach and Pier + Cha Cha Chicken + PCH joyride + Malibu hike Will Rogers State Park for an awesome hike + Getty Museum Late Night Asada fries from Benitos Tacos In-n-Out Burger in Westwood + tour of UCLA Random taco stands around Woodland Hills Day at Huntington Library
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Dedicated to my family