We had the good fortune of connecting with Briana and we’ve shared our conversation below.

Hi Briana, what do you attribute your success to?
Staying true to the Sun & Lace core mission of providing heirloom-quality, neutral baby shoes and accessories has undoubtedly contributed to the success of my brand. While I admit that I’m sometimes drawn to creating something around a current trend, I stick to my aesthetic and values, which ultimately makes my styles timeless.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started Sun & Lace as a way to stay home with my son while still fulfilling my personal desire to do something creative. I’ve since had two more children, and they are my muses and inspiration. Getting to where I am today has been a steady process of hard work, setbacks, and incredible opportunities. Having my support system of my husband and friends has undoubtedly helped me overcome setbacks.

One big lesson I learned is that I don’t have to do everything myself! I now have a team of three and help with childcare at home. Needless to say, running a business while being a mom was made easier with these additions. Now I can focus on growing my brand!

Another lesson I learned, and am still learning, is knowing when to say yes and when to say no. Having strong brand values and a strong idea of where I want Sun & Lace to go helps me decide which opportunities to pursue and which to pass on.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate my shoutout my husband for being incredibly supportive of me and my shop. He’s been my number one fan, there for me and rooting me on in during the highs and lows of running a one-person show (and there when I decided to hire a team!). Up next are my children, who think it’s super cool that their mom makes shoes for babies all around the world. I also have a wonderful, supportive group of friends who celebrate all my wins with me!

Website: sunandlace.com

Instagram: instagram.com/sunandlace

Image Credits
Beth Skogen Photography, H. Claire Photography, Her Studio

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