We had the good fortune of connecting with Brittany Gash and we’ve shared our conversation below.
Hi Brittany, have there been any changes in how you think about work-life balance?
I used to be an all or nothing type of person. I had to be doing either all of the things or absolutely nothing. I didn’t realize it at the time but my lack of balance was a completely extreme and unmanageable way of living life. Work was a major part of my life beginning even before I finished my undergrad program because I had a part-time job while in college. Life was work and in order to have a good life, I had to always be working hard, working late, and overachieving at all of it. A solid work ethic was everything for me but it did not lead to the life I wanted. I was exhausted and unhappy. I felt like I was reaching for something that was so high that even working at 100% wasn’t good enough. While I still very much have a strong work ethic. I now know that there must be balance with all aspects of life. I will always work hard and I still have a tendency to overwork myself sometimes, but I understand that rest and fun are just as important. Now I think about balance as a way for me to be a more holistic person. I work to keep my mental, physical, and spiritual health in balance by meditating, taking walks or a dance class, and balancing my days of healthy food with an evening of pizza & dessert. I also now have a very strict work schedule. This way, I have time for self-care and relaxation. I also focus on working smarter, not longer, or harder. Prioritizing brings me balance. I have made it part of my weekly routine to check in with myself. I ask myself what I need. If I am tired, I rest. If I am in a funk, I schedule a time to connect with loved ones. I would be lying if I said that I have an absolute work-life balance but I’ve come a long way and it feels like now, I can do anything – even if I am working at only 100%.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am an intuitive marketing consultant with an MBA and a super-strong passion for marketing. My business, BG Intuitive Marketing, is an intuitive marketing consultancy that works with spiritual entrepreneurs, lightworkers, and creatives. My mission is to help small business owners create soul-aligned marketing strategies that are goal-driven, intuition-based, and amplified by traditional marketing tools and tactics. BG Intuitive Marketing is building a bridge between the mystical and the logical. I help others incorporate their intuitive practices and spiritual rituals with their business marketing, removing the “ick factor” that can come with marketing and opening folks to a more holistic and authentic approach to their businesses. I know – that sounds super Woo Woo, right? But I am proud of this unique niche that I am trying to fill. One that welcomes diversity in all its forms. Intuitive Marketing in itself is not a new concept. What I am doing differently is embracing the esoteric and spiritual and combining that with traditional, logic-based marketing tactics. I do not believe that intuition alone is enough to create successful marketing strategies. There must be a balance. All of my intuitive marketing plans and strategies are also customizable and specific to each of my clients. For example, if a biz owner is someone who meditates regularly, I suggest that they use meditation and visualizations to identify their ideal clients or target audiences. Then incorporate traditional data and research in further honing in on that audience. Some clients are invited to use astrology to understand their communication style and craft more effective marketing messages, or identifying their intuitive gift when making marketing plans. Have you tried using the Moon Cycles for campaign planning? How about praying or performing a special ritual before starting an advertising campaign? If you are doing this stuff already in your personal life, why shouldn’t it be part of your business as well? We are whole humans and the very concept of keeping your business and personal lives separate is a near-impossible task. We don’t have to do that. Balance is key. All of these practices must be bolstered by traditional marketing research and strategies. My services include monthly coaching, marketing strategy sessions, and long-term intuitive marketing consulting. I also offer tarot readings to help clients understand their needs and direction. I welcome clients at all levels of their intuitive journey – whether they are just looking to feel more comfortable with the marketing process or are empathic, biz witches who want to dive right into the shadow work. I also welcome BIPOC, LGBTQIA+, and multi-abled folks and anyone who has ever felt “othered” or looking to explore and grow their spiritual business. Once I decided to combine my passion for marketing with helping spiritual folks like me do their marketing in a way that is more intuitive and authentic, I felt very free. Tarot and spirituality are seen by some as something too esoteric to be taken seriously. I understand that there are going to be some who will write me off completely without understanding what I actually do. I am preparing myself for that sort of judgment with the understanding that I’m not going to appeal to everyone. I am working to make myself available and visible in the spiritual space. This is challenging because the space is overrun by stereotypes of what it means to be a “spiritual” person. As a plus-sized black woman, I am not what one would imagine a spiritual person to look like – even though the majority of practices within this community have been appropriated from a variety of indigenous and non-European cultures. My challenge – which I welcome – is to embrace diversity in all its forms and to create a community that truly reflects the people in which it includes.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite spots in LA include: Griffith Park – From The Observatory to the Autry Museum &, and then a free Shakespeare play in the park – this is the ultimate summertime destination. Abbott Kinney Blvd in Venice is great for food and shopping – try Salt & Straw ice cream or The Butcher’s Daughter for dinner. Little Tokyo in Downtown LA is the perfect place to learn more about Japanese American culture in LA, but also for wonderful food and nightlife. The Arts District is right next to Little Tokyo and has some wonderful small art galleries along with restaurants like Angel City Brewery or Wurstkuche I think a trip to Studio City & Burbank for tours or Warner Bros and Universal film studios are fun for visitors, followed by lunch at Porto’s Bakery. My favorite local hotels – Shutters on the Beach in Santa Monica or the Culver Hotel in Culver City. No trip would be complete without seeing a movie in the Cinerama Dome at Arclight Cinemas Hollywood.
Who else deserves some credit and recognition?
I have been lucky enough to have had some amazing mentors – all of which have been entrepreneurs and total Pros at Marketing. Linda Chiavoroli gave me my first real marketing job. She was the Director of Communications at the LA County Arts Commission and really allowed me to sharpen and expand my communication skills. I feel like she could have hired someone who went to one of the big LA schools like USC or UCLA but she took a chance on a kid who went to Community College before transferring to CSUN and I will always be grateful for that. Working next to her directly contributed to my falling in love with marketing. My second boss and mentor was Rochelle Fabb. She had a boutique PR firm (Loudmouth PR) and hired me to be her assistant. She was a shining example of a hard-working, entrepreneur who made it her mission to uplift other women. She taught me and trusted me and empowered me to do good work. When she decided to make a career change, she passed her clients to me and that is how I started my own PR & Marketing business. I’m sure that my life path would have been very different if I had not decided to work with her. Last but not least, my family has been amazing supporters of my career endeavors. They have always supported and encouraged me. They give me honest advice and feedback and continue to be my biggest fans.
Hollywood Fringe Festival photo – credit Matt Kamimura / Hollywood Fringe Festival All other photos by Lost Hat Media