We had the good fortune of connecting with Buffy Youngblood and we’ve shared our conversation below.

Hi Buffy, we’d love to hear more about how you thought about starting your own business?
My husband and I both love fashion, and when we had our little girl we were set on never letting her wear a sparkly unicorn dress. Not that anything is wrong with them, just not our style. We love streetwear and saw an opportunity to bring this to the industry of children’s clothing, with our own spin on it. Our tagline is that we make kids clothes that adults want to wear, and I can definitely say I want one of everything we have made.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have been working in the fashion industry my entire career and love the creative side that it offers. I definitely never thought that I would be designing, that’s for sure. Well here we are, but I absolutely love seeing my visions come to life. I’m very inspired by graphic design and interesting color combinations, both retro and current. Everything is gender neutral so all pieces can be passed down and reused for years.

We saw this opportunity in the industry to offer streetwear for kids at a price point that isn’t designer but is also quality and cool. When Ugonna and I would go to shop for Tiger everything felt the same and expected. We started the business during covid so it definitely was not easy, but also gave us more time at home to develop and fine tune our ideas and business strategies. We have faced plenty of challenges, though, and have learned that number one, relationships are everything. Also to believe in our vision. Starting a small business comes with plenty of ‘oh my gosh, what am I doing’ moments, but when we interact with a client at the markets and they’re like um wow, can you make this in my size too, I know we’re doing something right.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We live downtown and love downtown! We were vendors at Grand Central Market Bazaar for a while and so that would definitely be on the list. Who can say no to good food and shopping? As for food downtown we also love Wood Spoon, Maccheroni Republic, Cafe Balzac, Zinque and Dune. As a family we love going to The Row in the Arts District, especially Smorgasburg on Sundays where we also participate as vendors.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
1000% my husband, Ugonna. He gave us the push we needed to start this business together. He is a business mind and disciplined while still believing the sky is the limit. I am sometimes more hesitant and not super confident, but he encouraged me that my vision and ideas were something the world needed to see. He constantly pushes me to refine my skills and believe in myself.

Website: www.lilinlosangeles.com

Instagram: @lilinlosangeles

Facebook: Lil in Los Angeles

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