We had the good fortune of connecting with Cameron Morey and we’ve shared our conversation below.
Hi Cameron, how does your business help the community?
My business is helping the world by providing protective half masks to curb the spread of COVID-19. At Light Up Masks we normally sell Halloween costume and rave style masks. With the COVID-19 Pandemic, we have switched our operations to focus on selling half face masks. Our half masks are stylish and more fashionable than basic surgical masks, while providing the same level of protection with our materials and built in filters. I have also donated over 300 of our half masks to people in need when there was a shortage of masks in the beginning of 2020.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Light Up Masks designs and sells the most unique LED light up costume masks and accessories. Our high-quality masks are lighted using the best and brightest LED technology exclusively designed and manufactured by our team of experts in Los Angeles, California. I first had the idea of creating a mask using LED lights when I attended a Halloween trade show back in 2014. When I was attending the show, I saw a mask using a similar concept of stringing LED el wire through the mask to create a design. I liked the concept so much that I went online to try to buy one of these masks and there was no place that it could be purchased. I decided to make them by hand and list them for sale online. My friends and I ended up making thousands of these masks by hand for the Halloween season that year. I realized that this product had huge potential and I turned the idea into a business. After my first season owning the business, I partnered with a manufacturer and Light Up Masks now offers over one hundred unique light up masks and costume accessories on our website.
To get where I am today took years of hard work and dedication. There were many challenges that I faced along the way and with each one I was able to access and overcome. I have learned countless valuable lessons when it comes to business management, finances, strategy, and business development. Owning my business hands on has allowed me to learn many lessons from both my failures and my successes.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are countless sights to see and spots to explore in Los Angeles. My top five activities would include, visiting the Santa Monica Pier/Venice, spending a day at Disneyland, taking a hike in the Hollywood hills, driving up PCH, and going to Malibu for the beach.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to attribute much of my success to my parents and especially my father. He has given me a wealth of advice and knowledge along my journey to success. My parents and close relatives have stayed by my side and never lost hope in me. I would also I like to shoutout my friends that were by my side along the way. Having your friends there as a support system was curial for my sanity and I am grateful for the ones who are there for me.