We had the good fortune of connecting with Camila Montoya and we’ve shared our conversation below.
Hi Camila, can you walk us through the thought-process of starting your business?
The idea started when we moved out of Colombia, we saw the necessity to show how amazing our country was to the rest of the world. Colombia is the second most biodiverse country on the planet, and knowing for a fact that we as a society use fashion as a way of expression and representation, we saw this as an opportunity to represent biodiversity. It was a nice, fun and different way to educate consumers on the urgency to protect and respect our environment.
Also, when we started with the idea to create a jewelry brand, we knew for a fact and based on the circumstances and year we are living in, that being sustainable was a priority from day one. d’Francisco’s designs build on this immensely diverse ecosystem, where each of their jewelry pieces are based on different living beings and their role on planet Earth. Camila, one of the founders, says “we knew for a fact that the pieces couldn’t just be pretty, but would also have to be good for the world”.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
New York City is the city of my dreams. I still can’t believe I can be part of it, I love that you can meet people from everywhere and you can pursue whatever dream you have.
For places to visit, I can go forever! Each corner of NYC is worth visiting! However, these are always my go-to places when my friends visit:
Any broadway show, but I love love love the Lion King
The Brooklyn Bridge
The 9/11 museum
The MET museum
The Brooklyn museum
Botanical garden in the Bronx
The ferry where you can see all of Manhattan’s Highline from the East River
Washington Square Park
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family is my biggest source of inspiration. They have been my supporters from day one. Being an entrepreneur has always been part of my life, my brother is in fact an entrepreneur himself and although we are in different industries we have something in common, sustainability has been our main priority from day one. We are both constantly finding ways where we can use what people believe is “waste” as new opportunities to create products or possibilities that won’t harm the environment.
Photo by: Duncan Mellor
Model: Kristina Renaud