We had the good fortune of connecting with Candice Han and we’ve shared our conversation below.
Hi Candice, how do you think about risk?
I take countless risks to realize all my dreams. Some of the most rewarding risks I’ve taken was giving up a physical address and giving away all of my material possessions (apart from what I could carry) to live, work and travel around the world. Over the course of three years, I’ve stayed in seven different countries and seven US cities. Up until the pandemic, it has become a way of life and a process that I’m excited to keep evolving once it’s safe to travel again. Then there’s starting and building Pitchblend, my creative, digital PR & marketing agency which has required a huge amount of risktaking over nearly the last two decades. I think my mindset goes hand-in-hand with being able to take giant leaps of faith. I already operate in healthy extremes, love change and uncertainty, and am up for new adventures. The gifts that have come from taking big risks have been pure magic.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Pitchblend is an integrated digital branding, PR & marketing agency and creative studio representing global brands and creators who are prominent forces in culture. Under Pitchblend is our social enterprise called The 44 that serves brands that are leading the charge in sustainability and social good. I grew up in various underground scenes, so both divisions maintain a subversive outlook and futuristic aesthetic. I started the company in 2005 in serious personal debt, a grimy 300 square foot apartment, busted laptop and janky cell phone – but with an unshakeable vision and dream. I lived on beans and peanut butter, but I was lucky enough to have friends and neighbors bring me food now and again. The highs were super high and the lows were mental. Bill collectors would constantly harass me, I couldn’t make rent and I’d go months without hot water. One day when I thought I couldn’t be more down, my car got repossessed. In that moment when the repo person drove away with my jaloppy of a car, I stood there and suddenly started laughing so much I couldn’t contain myself. My whole situation became so comical. In that moment, I was living out all my fears of failure and destitution, but was overtaken with joy because I was still standing and alive. My fear was a lie. Right then I gained a clarity where I knew I was going to make it no matter what it took.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Best friend, we are hightailing it to the natural world. The surrounding mountains of Los Angeles are beautiful. Angeles National Forest, Los Padres National Forest, Santa Monica Mountains, San Gabriel Mountains, San Bernardino National Forest and Cleveland National Forest! Give us a mountain, we want to climb it! Then maybe good hangs at Cakeland Gallery, the Broad Museum and eats at Sage, Wild Living Foods, Au Lac and BCD Tofu House…
Who else deserves some credit and recognition?
Dedicating this shoutout to my furry sidekicks Wren & xo! As for the humans in my life, this is an insanely long list and I couldn’t name one human without naming all the others. Shout to my incredible partner, my family, my mentors, my beautiful friends around the world, every era of the Pitchblend team and our partners and clients! I wouldn’t be here without your relentless belief and support. I am forever moved and grateful for all the love and that we get to be on this wild ride together!
Instagram: @gotothelove @pitchblend @the44
Photo credit: Pitchblend