We had the good fortune of connecting with Carlos Makali’i Sosa and we’ve shared our conversation below.
Hi Carlos, we’d love to hear more about how you thought about starting your own business?
As a surfer and hula dancer, I wanted to bring the surfing and Hawaiian lifestyles into fitness to create SURFCORE Fitness. As our tagline says “HIIT with ALOHA”, I wanted to create a space that welcomes everybody and create a community of like minded people that workout hard, support each other and have a ton of fun.
Duke Kahanamoku, the famous surfer used to say “The best surfer out there is the one having the most fun” At SURFCORE we don’t judge people on their fitness level, we are super confident that no matter where you start we can help you get where you want to go.
What should our readers know about your business?
Besides our totally kickass workouts, what really sets us apart is our clients, we call them the ALOHA TRIBE.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Who else deserves some credit and recognition?
My Kumu (hula teacher) Anette Lilinoe Kaio, taught me the obstacles come into our lives because there are lessons that we must learn from the experience. This point of view has changed how deal with difficulty, I try to stay humble and understand what is the lesson to be learnt.
Anette passed on to me these Hawaiian values that now guide everything we do at SURFCORE: Kokua – to help one another Malama – care for one another Akahai – patience with one another Lokahi – recognize others, be recognized, help others, be helped Olu’olu – flexibility and kindness Aloha – to love and care for one another Kuleana – to take care of your responsibilities.
Surfing has helped me though the most difficult moments of my life and has delivered some of the happiest experiences and the best friends. Surfing led me to Hawai’i and Hawai’i let me to hula. I have learned that like the ocean, life is ever-changing and one should be able to adapt to change. “You can’t stop the waves, but you can learn how to surf.”
Jonathan Godoy Photography