We had the good fortune of connecting with Caroline Stinson and we’ve shared our conversation below.
Hi Caroline, is there something that you feel is most responsible for your success?
If I took a step back and looked at our brand Casamia from a 30,000 foot view I would say there are three things that has made our brand successful: (1) having our customers best interest (2) team work, and (3) endless resilience. Having your customers best interest is the most important thing we focus on as business. The whole “birth” of our business was built around finding a solution for people to become better hosts and find joy in entertaining at home. If we come across a decision, whether product planning or our customer service response time, the questions my business partner and I ask each other “would our customer like this? are they asking for this? are we helping them be a better host?” As cliche as it is, the customer always comes first! The second piece of what has made Casamia successful is working as a true team with my business partner, Marisa. She is the creative genius, and I have the business background. We both appreciate hard work and leverage each other’s strengths to make an all star team (we also are very close friends which makes for a fun environment as well!). And the final piece of the “success” equation would be resilience. Starting a business and running one is no joke. It is full of highs and lows, but are all worth it in the end. Don’t sweat the small things and ALWAYS celebrate the little wins!
What should our readers know about your business?
Casamia specializes in curating boxes to help people host seamlessly through themed tabletop styling and hosting accessories. We do not have any direct competitors out there as we specialize in the “full package” … meaning we are a one stop shop to get your plates, napkins, cutlery, candles, etc. already styled and curated for our customers. For people not familiar with the tablescape concept, we essentially are stylists for your tables.
Then about me…. I got to where I was today because of hard work and the extremely supportive people around me. Building and developing relationships is one of my favorite hobby’s, and I try to approach every day with the notion that humans like to genuinely help one another out. That is not always the case, but having that mindset has helped me out on a regular basis. Developing as a business lady has had many challenges especially choosing the entrepreneurial world, but its rewards outweigh the challenges!
Our brand story and how it all came about is actually really cute 🙂 see here:
Caroline’s original wedding day was set for Spring 2020 at Round Hill in Jamaica. Marisa was her go-to in terms of asking for fun & creative ideas for the wedding weekend as Marisa is a notorious party-thrower. Because of the pandemic the wedding was postponed, and to make up for the wedding weekend Marisa and her husband had Caroline and her fiancé over for dinner. To Caroline’s surprise the dinner was a recreation of her Welcome Party inspired by The Ivy with a Jamaican twist, and Marisa nailed it.
From there, the wine was flowing and Marisa explained this idea of somehow delivering tablescapes to people’s homes. They started spit-firing ideas, and with Caroline’s business savviness the concept became a reality. Both of them were determined to bring happiness to people’s tables nationwide. Voilà Casamia!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love to eat out. It’s the New York in me and this would be the plan for the weekend (I live in Santa Monica)
Breakfast at Bardonna on Montana
Hike Los Liones (not the full thing)
Drive out to Neptune’s Net for lunch and then post up on beach for the day
Dinner at Le Petit Four on Sunset (random but reminds me of NYC)
Beach Walk w/ coffee from Primo Passo
Head to downtown for lunch at a spot I haven’t been before so we get to experience together)
Dinner at Capo for a fancy dinner (my husband and I’s special spot)
Hike Mandeville Canyon
Late Lunch at Jon + Vinny’s and fly out
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Personal Life: My husband. He is my biggest cheerleader and sounding board. He’s a saint. Professional Life: Knot Standard. The company I left to focus on Casamia full time. I was one of the first employees in their NYC headquarters, and learned more about growing a business than I could ever imagine (biased, obviously) I also met some amazing people along the way that will be in my life forever.