We had the good fortune of connecting with Celine Tran and we’ve shared our conversation below.

Hi Celine, can you walk us through the thought-process of starting your business?
As a 26-year-old founder of a pet treat business, my thought process behind starting my own company was driven by my passion for pets and a desire to provide high-quality, healthy treats for them. I noticed a gap in the market for pet treats that also had cute and appealing packaging. Most pet treat brands, in my opinion, were outdated and boring. I wanted to create a brand that not only offered nutritious and wholesome treats but also stood out with fun and attractive packaging. It’s been incredibly rewarding to see pets and their owners enjoy our products and to know that we’re making a positive impact in the pet industry.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets us apart is the close-knit community we’ve created. Our customers aren’t just another sale. We’re more than a pet treat company; we’ve evolved into a lifestyle brand that many people embrace for their pets. Our mission is to build genuine connections and to offer products that enhance the bond between pets and their owners.

Getting to where we are today hasn’t been easy. We’ve faced challenges such as sourcing high-quality ingredients and navigating the complexities of running a small family business. One significant hurdle was scaling our operations while maintaining our personal touch. To overcome these challenges, we’ve focused on building strong relationships with our suppliers and staying true to our values.

What we want the world to know about Wulf Snacks is that we’re dedicated to more than just selling treats and supplements. We’re committed to creating a supportive and engaging community where every customer feels valued. Our brand is built on trust, love, and a shared passion for making pets’ lives better.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were visiting, I’d take them to Newport Coast for a week of fun. We’d start with a relaxing day at Pelican Hill and dine at Joey’s in Fashion Island. We’d enjoy the beach, explore local hidden gems, and visit Balboa Island. Laguna Beach’s art galleries and scenery would be next, and we’d finish with a hike at Crystal Cove State Park. Southern California has so many fun spots to discover!

Who else deserves some credit and recognition?
I’d like to dedicate my shoutout to my family and my husband. Wulf Snacks is a very small business, and it consists entirely of my family members. It would be nothing without their support, hard work, and dedication. I also want to acknowledge our followers and the tight-knit community we’ve built. Their support and engagement have been invaluable to us, and we couldn’t have come this far without them.

Website: https://www.wulfsnacks.com

Instagram: https://www.instagram.com/wulfsnacks/

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