Meet Chana Gedy | Entrepreneur & Broker at Chana Gedy Concierge Real Estate Services


We had the good fortune of connecting with Chana Gedy and we’ve shared our conversation below.
Hi Chana, can you walk us through the thought-process of starting your business?
In my pursuit of independence as a woman, I’ve faced challenges in the workplace related to pay inequality, sexual harassment, and unhealthy power dynamics. This inspired me to establish my own brokerage rather than continue building someone else’s success. While it might not have been the easiest path, it has been profoundly rewarding. My mission is to empower girls and women to recognize their potential, encouraging them to thrive as businesswomen, entrepreneurs, CEOs, and in any role they aspire to. Regardless of the challenges, this mission drives me. Financial independence for a woman is not merely a luxury, but a necessity. It’s not about diminishing the joy of a gentleman courting his lady, but rather about establishing equality and healthy power dynamics in any relationship between a woman and a man.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
For the past 15 years, Chana Gedy has not just survived, but flourished in the competitive realm of real estate, making a name for herself through hard work, tough negotiations, and an unparalleled commitment to her clients. Starting in the relentless market of New York City after moving from Jerusalem at the tender age of 20, Gedy swiftly climbed the ranks in a predominantly male industry.
With an entrepreneurial spirit and a relentless drive, Gedy expanded her operations to encompass the vibrant landscapes of Los Angeles and the West Coast, offering her bespoke services to high-profile clients seeking a personalized, meticulous approach. In 2020, she founded Chana Gedy Real Estate, marking the inception of a brokerage that epitomizes boutique-style, client-centered service across both coasts.
Those who have had the pleasure of working with Gedy commend her proactive approach, multitasking prowess, and unwavering commitment to quality. She has a keen ability to hone in on what truly matters to her clients, meticulously working to realize their unique real estate dreams, whether it’s a home with a gourmet kitchen for the culinary enthusiast, or an eco-friendly abode for the environmentally conscious.
Having journeyed through continents and coasts, Gedy deeply understands the value of finding a home that resonates. Clients commend her approach as ‘all-inclusive and integrative”’, encompassing a real estate experience that is seamless and intuitive.
Expertly skilled in Comparative Market Analysis (CMA), Gedy possesses a remarkable acumen for pricing properties to sell competitively. She is devoted to ensuring that every property is primed for sale, and she personally engages with prospective buyers, embodying availability, responsiveness, and timeliness — non-negotiable traits in today’s fast-paced market.
For clients eyeing the leasing space, Gedy is adept at screening tenants for high-end properties, negotiating prices, finalizing move-in schedules, and addressing lease intricacies. With a knack for thinking creatively and leaving no stone unturned, she consistently secures the most advantageous deals for her clients.
Gedy also offers estate management services for clients with multiple properties, ensuring each investment is meticulously maintained, effectively utilized, and appreciates in value over time. These encompass routine maintenance, landscaping, bill and property tax management, among other essential services.
For clients who seek not only to enhance their portfolio but also optimize their financial standing, Gedy specializes in assisting individuals in deferring the payment of capital gains tax on highly appreciated properties and businesses. This nuanced approach allows clients to not only invest in valuable real estate but also navigate the financial landscape efficiently, protecting their assets and promoting wealth accumulation. Whether you’re selling a luxury estate, a piece of commercial real estate, or a successful business, Gedy’s expertise ensures you can optimize your profits and efficiently navigate your tax responsibilities, backed by an estate planning team within her network.
From carving a niche in New York City, launching her brokerage in Los Angeles, and empowering a clientele spread across the nation, Chana Gedy is unequivocally dedicated to delivering real estate services that are as unique and individualized as the clients she serves. Through Chana Gedy Real Estate, she continues to enable clients to construct the lives, portfolios, and homes they’ve always envisioned.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would start the week with a day in Malibu, my favorite ‘getaway’ within the city. The stunning sunsets at El Matador Beach and the impressive rock formations are not to be missed, while Point Dume is another absolute favorite with its breathtaking views. Both spots provide a serene and beautiful escape from the hustle and bustle.
For friends who are active and love nature, I’d plan a day of hiking, which is one of my absolute favorite activities. The city offers a variety of trails with different levels of difficulty and scenery, perfect for soaking in the natural beauty and getting some exercise at the same time.
In the evenings, we would have to check out the local live music scene. There’s something incredibly energizing and intimate about enjoying music up close, with talented artists performing a wide range of genres. It’s a fantastic way to spend the night, whether you’re looking to relax or dance the night away.
When it comes to social activities, I’m actively involved with the Beverly Hills Chamber of Commerce, serving as the Director of Membership for the Women Business Network Committee. Being a member of the Chamber and serving in this position provides me with the opportunity to participate in a variety of enjoyable events hosted by the Chamber. These gatherings are not only pleasurable but also provide excellent networking opportunities. I always look forward to engaging with like-minded professionals and entrepreneurs at these events, as they create a space for meeting interesting individuals and fostering valuable connections in the community.
Who else deserves some credit and recognition?
I’ve been fortunate to have the love and support of great mentors in my life. Catherine Fitzmaurice and Saul Kotzubei have been more than just mentors to me; they have acted as teachers, friends, and my chosen family here in America, providing a decade of unwavering support. Words fail to express the deep love and gratitude I hold for them.
Meeting Saul during a challenging time in my life was pivotal. He was the person who believed in me, providing the strength needed to persevere. In life, we often hope for many to believe in us, but sometimes it only takes one person’s belief to instill the strength to keep going; for me, that person was Saul.
Catherine’s support, both past and present, has been incredibly inspiring. Her drive and spirit fuel me every single time we interact. Her fearlessness and willingness to take risks serve as a commendable example that I strive to mirror.
Website: https://www.chanagedy.com
Instagram: https://www.instagram.com/chanagedy/
Linkedin: https://www.linkedin.com/in/chana-gedy-873320145/
Facebook: https://www.facebook.com/ChanaGedyRealEstate
Other: MeetChana.com
