We had the good fortune of connecting with Charlene Ketchum and we’ve shared our conversation below.

Hi Charlene, have there been any changes in how you think about work-life balance?
My definition of “balance” has evolved. We only have one hundred percent of ourselves to give to all things and rarely, if ever, do we get to allocate that hundred percent so that half of it is going towards our personal wellness, purpose, and joy. This would represent balance. The reality is that my time allocation is imbalanced but I have learned how to manage it in a way that ensures harmony. I define harmony as structuring my time and efforts in a way that the majority of them are furthering my primary purpose and goals. This means that even though sometimes my work life balance may not be balanced, the majority of my efforts are designed to fuel the ultimate goal.

Designing a life in which my time and efforts are harmonious required me to do a deep dive into discovering my purpose and priorities. It’s absolutely rewarding though! It is much less stressful or frustrating to get through the days when it’s necessary to work later or do some of the less “fun” tasks now that I have an understanding of where it all fits into the big picture. Knowing that everything is connected to the designing the life I desire is essential to maintaining a positive mindset and the motivation to make it all happen.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
SheConfidential was created in the summer of 2020 and uses our podcast, blog, and online community (launching this winter) to provide empowered Black women with the resources, support, and community they need to design the life they desire.

What sets SheConfidential apart from other online communities and podcasts is the way we use the platform to feature Black professionals. In addition to being able to highlight the expertise of these personable, knowledgeable, and culturally competent individuals, we’re also able to introduce the audience to providers who may be able to help them dive deeper into a particular pain point.

Most women are too busy and quite frankly, too overwhelmed to find time to collect the resources (both information and professionals) they need in all of the areas of their lives. Often, we think that we have balance or that we’re okay because we’re not outwardly falling apart each day. Life is still moving along and we’re surviving so all is well. Or so we tell ourselves. Even though we know, deep down on the inside, that we are silently suffering or unfulfilled.

Every woman I know has compromised some aspect of her health or well-being because she didn’t have the time and/or the resources or support to know how to define, much less claim, some sense of balance or harmony in her life. Often, women don’t know that they don’t need anyone else to give them permission to do this.

The goal of SheConfidential is to remind women who have been so successful professionally and in so many areas of their lives, that they have the power to give themselves permission to give their life a makeover. We’re here to show women that they don’t have to be alone in this journey. SheConfidential can introduce them to the professionals they need and the SheConfidential sisterhood circle will cheer and encourage them along the way.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in St. Louis, Missouri. We’re fortunate to have lots of free attractions and cultural spots. I would definitely take them to Forest Park to explore with the History and Art Museums, Science Center and Planetarium, Jewel Box greenhouse, and the highly awarded St. Louis Zoo. We could also go to the beautiful Cathedral Basilica of St. Louis before switching up the tone and having an adult play date at the City Museum. If they are into mystery, we could go to the supposedly haunted Lemp Mansion for a tour and possibly a meal.

St. Louis also offers some amazing authentic ethnic food so they would have their pick of just about any type of food they’d like and we’d never have to go to a chain restaurant.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My village has been so amazing! It’s cliche to say this but I can’t just recognize one person. My mom, Tisha, Tiffany, Jay, Meredith, and Kottia have been immensely supportive and I appreciate them so much!

Website: https://sheconfidential.com/

Instagram: https://www.instagram.com/she.confidential/

Twitter: https://twitter.com/ckconfidential

Facebook: https://www.facebook.com/SHE.confidential/

Youtube: https://www.youtube.com/channel/UCkwhWLZhyY7UbTyjmu0k91w

Other: email at hello@sheconfidential.com

Image Credits
Photographer, Alexus Ellis, Purpose Concepts

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