We had the good fortune of connecting with Charniece White and we’ve shared our conversation below.

Hi Charniece, is your business focused on helping the community? If so, how?
What my brands offer to the community, and soon the world, is multidimensional. It is both tangible and intangible and so much more than the clothing I provide. Not only do my pieces fit a more diverse range of bodies than most brands, but I believe the culture I am creating and the ethos of my brands is where my business most serves its purpose.

I want to inject my perspective into the world – a lot less judgment and policing of others and their choices and their bodies while pioneering positivity and advocating for equality. Within the infrastructure of my brands I will have more opportunities to hire people and really treat people right and work to bring integrity back into the workforce.

Working full time currently as a Sr. Technical Designer in the Los Angeles apparel industry, I see the lack of integrity that companies have in their product and with their employees and I am really coming to make change.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am most proud of my resilience throughout this journey. I feel like the biggest obstacle I have had to overcome and that I continue to overcome is the perspective of myself or who I feel that I think I should be based on what society has ingrained in my brain over my lifetime. I am constantly working to reject the goofy societal norms we have deemed as ‘normal’ or ‘acceptable’ behavior. I am learning these days that according to society, I am probably a ‘bitch’- but guess what, I had to lean into that to get to where I am today because that’s who you have to be to kick down doors and blaze trails.

I feel like I struggle with being super intentional with things I say and do and how I treat people while still demanding respect and standing for what I believe in and speaking my mind. I feel that ‘going against the grain’ is kind of glorified depending on who is doing it, when, in actuality, ‘going against the grain’ will have your mental health in shambles if you are not aware of this fact loving on yourself. I have learned to remind myself that holding a door down that was only recently kicked down by your predecessors isn’t easy and that is where my people are right now, whether we realize it or not.

I am very excited to represent for Black Women in fashion – we have been used as muses long enough. Biggest Lesson: Learn and Love yourself and protect your energy – no one can look out for you or love you like YOU. YOU is all YOU need.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love food, nature, and fashion for me here in LA. I would definitely hit up all of the district’s downtown: Fashion, Jewelry, Flower and definitely all of the little vintage neighborhoods in the downtown area. I love to discover new restaurants and places to hike and thrift. I really have not been hiking in a while because I am so busy with work and my brands but this summer and definitely plan to get back into it and literally stop and smell the roses. I encourage everyone to do the same.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate my shout-out to my parents Frank White and Terry Johnson. My parents have been miles and light years ahead of all of us for years and if I had not grown up watching their progression and how they moved I do not know that I would have had the courage to set out on my career paths as I have.

Website: https://www.pineconerow.com/

Instagram: @pineconerow @barkwoodclothing

Linkedin: https://www.linkedin.com/in/charniece-white-15170361

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