We had the good fortune of connecting with Cheryl Newton and we’ve shared our conversation below.

Hi Cheryl, is there something that you feel is most responsible for your success?
The most important factor behind my success was not to compare yourself to others, be you and keep positive even through tough challenges come your way.

It was important to show my values, dignity, and self discipline as a woman to portray that in the brand.

We wanted our community to feel strongly accepted and valued, and most importantly finding their confidence and love in beauty once again.

I believe in being true to yourself. That’s the most beautiful beauty you will have that will empower others to accept ones self.

What should our readers know about your business?
Before creating the brand, I was working on and off in the beauty makeup and fashion industry for over 10 years. I was a long term admire of high end glamour and bold to minimal natural looks.

Beauty was always a passion stemmed from a child.
It was only until I was an adult that led me to discovering authentic beauty from educating, mentoring women & men of all ethnicities.

I was frequently asked for advise from my clients about skin care and the right cosmetics to suit women of all skin tones and ages.
I was intrigued in the chemistry and formulas used behind beauty products, I decided then to educate myself in further learning the compound safe ingredients to suit all.

From there, I was determined to strive for more within the makeup industry and delve into more challenging experiences to place my signature sleek, glowing timeless looks on the map and as a result DCE COSMETICS was born.

Of course, many challenges I faced behind the scenes, extreme hard work, pressure and countless hours put in and trying to balance my personal life in between.

At that time, I felt i needed to express and empower people to see authenticity of beauty from real women displayed in my brand.
At this point, I was ready to take on a new exciting journey for me to further develop myself as an individual and brand, but also was ready to accept some failures that came with it too.

Even through some hardships I faced, I wasn’t ready to to give up quickly.
I knew patience, hard work and determination was the key to getting my brand out and for me to take this new journey and responsibility to next level.
Without those failures and experience I wouldn’t be where I am today.

I then, created my line that was a representation of me.
Simple, minimal, easy wearable products, yet sleek glamour to be worn on a daily basis, which aimed for all skin tones and ages.
Classic neutral to warm bronze glowing tones was essential for my audience that I wanted to capture and most importantly to highlight natural beauty above anything else.
Lastly to feel beautiful and luxurious on the skin daily.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If one of my closest friends was to visit me, I would definitely take them to my little beach getaway. – Wilson’s Prom Beach in Victoria. (A hidden gem with the most amazing silky white sand & to escape the busy city life)

We would be definitely camping out, cooking our meals, setting up our tents and roughing it out in nature’s best kept secret.
We would then hike to the peak of the mountain and embrace nature as is.
While the sun is beaming on to our skin, we would then go to the nearest waterfall and enjoy the ambience of trickling water and zone out and take unforgettable photographs to remember.

That to me would be more ideal and enjoying the persons company without any interference of the outside world. Who else deserves some credit and recognition?
I would like to firstly dedicate my endless gratitude & the encouragement to my family who have been my solid unit to help me identify me and the brand to keep positive and move forward no matter what challenges i overcome.

Secondly our amazing DCE fan base community on all social media platforms, whom have supported our brand and continuing keep spreading our world of beauty to others. You guys are unreal #blessingstoyou

Big shout out to Wordkept productions
whom have been amazing support and recommended this incredible platform to express my journey.

Website: www.dcecosmetics.com.au

Instagram: @dce_cosmetics

Facebook: @dcecosmetics

Image Credits
Credit to model- Helen Haines And myself cheryl Newton

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