We had the good fortune of connecting with Chris Ngo and we’ve shared our conversation below.
Hi Chris, we’d love to hear about how you approach risk and risk-taking.
If you’re not willing to lose it all than don’t even bother getting into business. Business isn’t simple and if you are going to be safe about it, don’t get into it. It’s a lot of calculated error that can and will happen so your best bet is to be willing to take a Huge L because nothing is guaranteed.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets us apart is that we are a vertical fashion house that literally owns every single part of the supply chain from design, production, sales, logistics to even inside marketing. Nothing we do is outsourced and we are able to react and get to market faster than most brands because we do not work on the typical time window everyone else does. We’re able to move with the current trends at a faster pace because we really do have the sales team to deliver and react to the market. Was it easy? Hell nah it wasn’t, it was a constant learning curve and we made a lot of mistakes along the way but what we did is never make the same mistakes twice. That’s how we were able to grow and get to where we are today and that’s by learning from mistakes and improving on every aspects of our company. What I’d want the world to know about my company is that we produce a good product and all the brands in our portfolio aren’t selling based off of just hype. I firmly believe that in our space we produce the best product you can possibly by. That is why we are sold in over 700 retailers world wide.
Any great local spots you’d like to shoutout?
I’m at an age where I rarely go out and it’s spent with my 3 kids and wife. But some of my favorite places to eat in the city is in Bolsa. I love Vietnamese foods so spots like Com Tam Thuan Kieu, Trieu Chau, Garlic and Chives, Vox and Mi la Cay. Also a great place for a staycation in the Montage in Laguna Beach. One of the only places you can stay at that has it’s own private beach.
Who else deserves some credit and recognition?
My business partner Lee for listening to my crazy ideas and working as hard if not harder than I am daily. Also to my team around (sales, design, marketing, warehouse, all my staff) specifically some of the guys that’s been with me since Day 1 like Derek my cfo for putting his college degree and education on hold to run my operations instead of pursue that filed. Also my family and friends specifically the guys in my hardknock fanatasy league for keeping me grounded. Last my wife, you’re the best.
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