Meet Christian Peverelli | Startup Instructor & Serial Entrepreneur

We had the good fortune of connecting with Christian Peverelli and we’ve shared our conversation below.

Hi Christian, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
As a serial entrepreneur I had first-handedly faced the pain points of building companies as a “non-techie”.

You see, these days every business is a software business. So regardless of whether I wanted to sell t-shirts or software, I needed to build an online platform (website, app or platform).

However, the options I had at the time were less than ideal:

1) Hiring developers /computer programmers was really expensive.
2) Hiring cheap developers usually ended up in very buggy/unusable software.
3) Finding a technical co-founder was an endless search for a unicorn.
4) Learning how to code takes 3 years and is very frustrating

But it was only when I became the director of a startup accelerator program that I realized this was the largest pain point for entrepreneurs in the digital era. And I got very frustrated of seeing non-technical founders spend tens of thousands of dollars of their saving and 1-3 years of their life with little progress to show for it.

In parallel, I discovered this exciting new movement called no-code/visual programming. A set of tools that allows non-techies to build software without coding or understanding coding language. Simply said it allows a user to drag and drop functionalities, point click to build powerful online experiences.

In fact, my co-founder had built a 6 figure business with these tools without any experience, technical skills or investors. It was clear from that moment, that it was about to revolutionize entrepreneurship forever.

However, studies show that the number 1 reason why startups fail is because there is no real need for the product/service they are selling. In fact, 90% of apps in the IOS store have not been used in 30 days.

In other words, an app or website is not a business.

And there are so many other things entrepreneurs have to learn to build a profitable business. Marketing, sales, business models, building a team etc.

And after speaking to many other non-techie entrepreneurs I realized they needed a proper support system as they were going through their journey. Some had no clue how to get started, others needed technical support as they were building.

That was the point at which I realized that this innovative new way of building online businesses needed to be democratized.

So my co-founder and I combined our 30 years of experience into an online program that would teach entrepreneurs how to build, launch and monetize their startup idea without writing a single line of code. It combines the step-by-step methodologies being used in silicon valley with teaching a curated list of no-code tools. We then provide weekly coaching, video support and $300K of discounts to upskill founders and empower them.

Our company is called WeAreNoCode and we have now trained over 400 startups, who are building their own platforms, launching their businesses and getting their first paying customers.

In summary, there are many ways of coming up with great business ideas and figuring out which ones to prioritize. In this case our approach was to find a problem we were facing personally, speaking to more founders in our situation, creating a first product that would solve that pain point, and listening to customer feedback to finetune the product and improve the experience.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
WeAreNoCode is an online school for non-technical entrepreneurs.

Our no-code accelerator program teaches founders how to build and launch their startup ideas without going through the expensive process of trial and error.

Our approach is unique because it combines proven startup methodologies with a curated list of powerful no-code tools.

We have trained over 400 founders from 23 countries and have students from UCLA, Princeton, USC and many other prestigious institutions.

We take great pride in the success of our entrepreneurs. Heidi for example, the founder of Aware Health, went from idea to $20’000/month in recurring revenue within 12 months with no prior startup experience or technical skills.

Building startups is never easy, but trying to figure it out on your own can be very expensive. We want aspiring founders to know that they do not need a fancy degree, a lot of money, or technical skills to build their startup.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would first have them discover beaches like Santa Monica and Manhattan Beach and have them rent bikes to feel the LA breeze. We would also drive through Los Angeles to give them the experience they have seen in their favorite movies.

For food, we would start with tacos at Guisados, Korean BBQ at Parks BBQ, ramen at Silverlake Ramen.

For entertainment, I would bring them to a concert at the Hollywood Bowl, drinks at the Standard Rooftop and an evening in Silverlake.

Who else deserves some credit and recognition?
Yes, I would like to thank the entire Los Angeles startup community, all the investors who have backed me on some of my ventures, Startup Boost LA for their trust, and all the founders I have had the chance to work with.

I’d also like to recommend a book called Mindset by Carrol Dweck. Understanding and adopting a growth mindset can be a very powerful thing for entrepreneurs.

Website: WeAreNoCode.com

Linkedin: https://www.linkedin.com/in/christian-peverelli/

Twitter: https://twitter.com/ChristianPev1

Youtube: https://www.youtube.com/c/WeAreNoCode