We had the good fortune of connecting with Christine Reed and we’ve shared our conversation below.

Hi Christine, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
The pivotal decision that significantly contributed to my success was transitioning from owning a thriving eyelash extension business on Melrose with over seven employees to establishing an on-site business without a team. Instead of following the conventional path of expanding with more staff, I chose to prioritize catering to my clients on an individual basis. This unconventional move was driven by the realization that fostering a more personal connection with each client held greater importance for me than the traditional expansion route. It was undeniably a challenging decision, as it defied the typical trajectory of business growth. However, this shift allowed me to concentrate entirely on my clients, offering a tailored and intimate experience. By embracing a one-on-one approach, I discovered that the quality of client relationships became a cornerstone of my success. The decision not to have employees enabled me to provide a more bespoke service, tailoring each interaction to the unique needs of my clientele. This emphasis on personalized attention set my business apart in an industry that often prioritizes scale. The journey from a bustling Melrose business with a team to an exclusive on-site service was indeed difficult, but it ultimately proved instrumental in shaping my success by fostering deeper connections and delivering an unparalleled level of individualized care.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Christine Reed’s Beauty Odyssey Unveiled

With a legacy spanning over 25 years, Christine Reed’s entrée into the beauty realm was marked by her mastery of the airbrush tan, a skill she crafted and perfected herself. This foundational expertise laid the groundwork for her exploration into the intricate world of eyelash extensions, a journey that commenced long before the trend gained mainstream popularity. The culmination of her efforts materialized on the iconic Melrose Avenue, where she courageously established her own eyelash extension salon and invented eyebrow extensions. In an era where few ventured into this specialized field, Christine’s salon emerged as a trailblazer, earning a coveted spot on the Hollywood tours as a celebrity hotspot, sharing the limelight with fashion maven Betsy Johnson.

However, the allure of celebrity glamour couldn’t tether Christine to conventional norms. Yearning for a deeper connection with her clients, she diverged from the bustling salon environment to embrace personalized house calls, leaving behind a team of seven employees. This unexpected pivot catapulted her into the world of private beauty transformations, where paparazzi followed, capturing the essence of her discreet and exclusive work. Unfazed by public endorsements, Christine opted for a more hands-on approach, fostering intimate relationships with her clientele and not exposing there lives or talking about there personal lives.

Beyond the realm of eyelash extensions, Christine Reed evolved into a comprehensive beauty virtuoso, expanding her repertoire to include laser treatments, exosome facials, hair extensions, color, cuts, Laser gel nails, makeup, and more. Departing from the assembly line of mass appointments, she devoted extended time to each client, curating personalized and exceptional beauty experiences. In rewriting the industry rules, Christine prioritized connection and quality over conventional expansion, solidifying her status as a sought-after beauty makeover expert.

In her ongoing quest for innovation, Christine Reed is currently delving into advanced skincare treatments aimed at reversing the signs of aging. Her focus extends beyond surface-level beauty, delving into a holistic approach to restore a natural and timeless radiance for each individual under her care. As she strides forward, Christine’s commitment to empowering clients to age gracefully and authentically remains the cornerstone of her skincare philosophy. Unveiling a narrative of reinvention and dedication, Christine Reed’s beauty odyssey continues to shape the standards of the beauty industry, proving that true beauty is an enduring journey rather than a fleeting trend.

Globetrotting Beauty Maven: Christine Reed’s Worldwide Impact

As Christine Reed’s beauty empire continues to flourish, she has transcended borders and become a globetrotting force in the beauty industry. Beyond her thriving onsite salon app and studio, Christine now takes her expertise on the road, traveling to weddings, special events, and fashion gatherings worldwide. With a passport as colorful as her clientele, Christine has become the go-to beauty consultant for those seeking an extraordinary touch for their big day or exclusive event.

One of Christine’s standout ventures is her role as a destination beauty artist for weddings. Bridal parties from around the globe enlist her services to ensure that their special day is not only memorable but also adorned with a touch of glamour and sophistication. Whether it’s a beachfront ceremony in the Caribbean, a lavish affair in Europe, or an intimate gathering in Southeast Asia, Christine Reed transforms these destinations into her canvas, creating beauty masterpieces that leave a lasting impression.

Beyond bridal glamour, Christine’s travel itinerary is punctuated with collaborations with prominent fashionistas and influencers. She is not only a makeup artist but a trusted advisor, guiding fashion-forward individuals on style choices that complement their unique personalities. Her discerning eye for beauty extends beyond the conventional, leaving a trail of confident and empowered individuals at every event.

However, Christine’s impact doesn’t stop at personal makeovers. She has become a sought-after consultant for new business owners and emerging med spas, providing invaluable insights into the beauty industry. Her experiences in establishing and maintaining a successful beauty empire have positioned her as a mentor for those aspiring to venture into the competitive world of beauty entrepreneurship. Christine offers guidance on everything from branding and customer relations to the intricate details of creating a welcoming and exclusive environment.

In an era where beauty knows no boundaries, Christine Reed stands as a beacon of global influence, leaving her mark not just on faces but on the very landscape of the beauty industry. Her willingness to share her knowledge and skills is not only a testament to her passion for the craft but also a commitment to uplifting and empowering others in their beauty journeys. As she crisscrosses the world, leaving a trail of beauty and inspiration in her wake, Christine Reed continues to redefine the meaning of beauty, one destination at a time.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

Day 1: Fitness, Art, and Fine Dining

Begin your day with an energizing workout at [John Reed Gym](https://johnreed.fitness/), a new and vibrant gym featuring DJs, a hot sauna, cool art, and high-energy activities. Don’t miss the rejuvenating sauna experience, perfect for recovery. After a scenic hike at Runyon Canyon, head to [1 Hotel](https://www.1hotels.com/) for open spaces, lounging on comfortable couches, and excellent people-watching. Complete your day with a shopping spree at [Fred Segal](https://www.fredsegal.com/), followed by a relaxing scalp massage and a new wig at [Fusion Boutique Studio](https://fusionboutiquestudio.com/). Cap off the night with a fabulous dinner at [Funke](http://www.funkela.com/) and a nightcap at their trendy bar.

Day 2: Hot Yoga Recovery & Stylish Night Out

After a hot yoga session at Hot 8 on Wilshire Blvd. (https://www.hot8yoga.com/) Return to the sophisticated [L’Ermitage Hotel](https://www.lermitagebeverlyhills.com/) my secret hideaway hidden on the tree lined residential part of Beverly Hills. (They even offer monogrammed pillow cases) I would then call Christine Grimm the concierge to get my nails done in room ( she offers distinguished personalized customer service like no other.)

Get styled by renowned fashion designer [Drew Bird](https://www.instagram.com/bird.drew/) and savor a grass-fed steak at [Steak 48](https://steak48.com/), a hotspot for Beverly Hills’ elite. Wrap up the night with people-watching at [Wally’s](https://www.wallywine.com/) in Beverly Hills.

Day 3: Relaxation by the Pool and Wellness Evening

Wake up poolside at [Sunset Marquis](https://www.sunsetmarquis.com/) for a relaxing day. Experience cryotherapy at [Cryo Healthcare](https://cryohealthcare.com/), followed by a Pure Barre session with Lindsey Garcia and a permanent makeup session at [Not Your Daddy’s Brows](https://www.notyourdaddysbrows.com/). Enjoy a light dinner at [Chin Chin](https://www.chinchin.com/).

Day 4: Hollywood Adventure and Downtown Exploration

Embark on an early hike to the iconic Hollywood sign, staying at [The Hollywood Roosevelt Hotel](https://www.thehollywoodroosevelt.com/). Relax by the Tropicana Pool and consult Chef Concierge Nicolas Niboucha for local hotspots. Get styled by [Maggie Barry](https://www.instagram.com/maggiebarryfashion/) and makeup done by Charis Michelsen (writer of Hollywood Beauty-The Art of Star Makeup) linktr.ee/charismichelsen followed by an espresso martini at [Serratti Coffee](https://serratticoffee.com/) before exploring the LA Art Walk in [Spring Street. Than get portraits of ourselves done by Katherine Arion artbyarion.com

Day 5: Paddleboarding, Shopping, and Nightcap

Paddleboard in Marina Del Rey with equipment from [Pro Sup Shop] (www.prosupshop.com/), followed by shopping on Abbott Kinney, including a visit to [Zadig & Voltaire and get styled by Deanna. Enjoy breakfast at [The Rose Cafe](https://www.therosevenice.la/) Go for a matcha at Cha Cha Matcha (chachamatcha.com ) so yummy, Than for feeling like your n London/New York City check out Owa its the new hot spot with a dj (owavenice.com)End the night with a nightcap at [Hotel Casa Del Mar](https://www.hotelcasadelmar.com/) in Santa Monica.

Day 6: Yoga, Designer Shopping, and Entertainment Planning

Begin the day with yoga at [Equinox](https://www.equinox.com/) and savor the best coffee at the [Beverly Hills Hotel](https://www.dorchestercollection.com/en/los-angeles/the-beverly-hills-hotel/). Shop for designer clothes at [Ferragamo ]ferragamo.com/) with guidance from expert stylist Lynn Watanabe. Reach out to publicist [Charmaine Blake](https://charmaineprfirm.com/) for the latest LA happenings.

Day 7: Coastal Hike and Malibu Exploration

Embark on a scenic hike to Point Dume in Malibu, followed by relaxation at [Little Beach House Malibu](https://www.sohohouse.com/houses/little-beach-house-malibu). Explore boutique shopping at [Malibu Country Mart](https://www.malibucountrymart.com/) and savor Greek cuisine at [Tony’s Taverna](https://tavernatony.com/).

Who else deserves some credit and recognition?
Erika’s dedication during the holiday season is commendable. Balancing her real estate career with supporting local businesses showcases her commitment to community growth. Her efforts have not only boosted small businesses but have also contributed to the success of numerous individuals. Erika’s passion for her work shines through, making a positive impact on both the local economy and those she serves. Her website is https://sites.google.com/view/erika-simonich-real-estate/home

Website: www.PlatinumImageServices.com

Instagram: https://www.instagram.com/christinereedla

Linkedin: https://www.linkedin.com/in/reedchristine/

Twitter: https://twitter.com/christinereedla

Facebook: https://www.facebook.com/platinumimageservicesllc/

Yelp: https://www.yelp.com/biz/platinum-image-services-beverly-hills-2

Youtube: https://www.youtube.com/@ChristineReed

Other: linktr.ee/christinereed christinereedsbeautymark.blogspot.com https://christinereedla.com/

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