Meet Cindy Arguello: Singer/Songwriter & Creative Director

We had the good fortune of connecting with Cindy Arguello and we’ve shared our conversation below.

Hi Cindy, can you walk us through the thought-process of starting your business?
I grew up in a musical family, my parents had their own recording studio, so I grew up seeing my dad managing the business, working on getting new clients, and making music all the time. He has always been a great businessman, so I think it was easy for me to follow his steps in the music business. When I finished college my first idea was to continue creating music for other artists and keep the recording studio moving on. But this time doing it alongside my two brothers. I think because of our different experiences and different careers, the business expanded and evolved in a very different way.
We started our freelance agency helping other artists not only to create their music but also to give them the tools they need to put their music out there.
I want not only to perform my own music but to help others to achieve their music career goals.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I have been singing since I was 5 years old! music is familiar to me, each member of my family is a musician or singer. Although it seems like it was my destiny, becoming a professional artist has been quite a journey. Since I was young I knew I wanted to sing, but I have never seen music as something just for me, I have always seen music as an art, an investment, a business, and a way to share a message.
When I was a teenager I started writing music for other artists who used to record in my dad’s studio in MX. I remember that I used to skip school sometimes to stay making music at the studio. I was so passionate about it!
My brother Javier Arguello and I had the opportunity to create different types of music such as pop, cumbia, mariachi, reggaeton, gospel. But there came a time when we wanted to do our own style. So we started a rock-pop band called Implossion.
We started to write songs for our own project, to perform for the first time in Mx, which was not easy, sometimes I was the only girl among the rest of the singers. I felt intimidated but at the same time very empowered to make a difference.
After a lot of work, we finally signed with a record label in Los Angeles called Mucho Fruto Music Inc. This was our first opportunity to work with people in the music industry in the United States. They taught us a lot about the business and, above all, we learned a lot from their beautiful hearts.
One of the biggest challenges started when my younger brother and I had to move to another city. We had to adjust and make changes to keep making music together. My brother Javier and I decided to add our younger brother Gadiel Arguello to the band and create different creative processes for our new music.
It was a 2-year process, with many ups and downs, but finally, we will release our new album on May 2021
What I have learned is that discipline is even more important than talent. Sometimes we are confident in our ability or talent level, but no matter how talented we are or how much we want something to happen, if we are not disciplined about it, we are going to still stuck. You have to decide every day to do something to get closer to your goals, even the little things make a difference. It was difficult for me to start creating a new album while adjusting to a new city. And at first, I lacked discipline until I stopped! I looked at myself and wasn’t even close to my dreams. I was living in a stuck dream! And the only way to get it moving was to make sacrifices, say no to certain things and yes to some others, and work for it! And I applied it to my music, my business, and my personal life.
What I want from everyone who listens to my music is to feel that they can also fulfill their dreams. That you are already equipped with everything you need to become the person you were created to be. You just need to move, create, say yes, have consistency and discipline, and BELIEVE!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take a friend to Abbot Kinney in Venice and of course, have lunch at The Butcher’s Daugther. Also, I would go to the beach! specifically to El Porto Beach, which is a very nice area, not very touristy, so it will not be super packed!
I think if anyone is in LA, has to go to the observatory, either a hike or just walking around the museum is really relaxing and fun. Also, you get to see the city from far. Who else deserves some credit and recognition?
My community in Mosaic Church in Los Angeles has been a powerful source of inspiration to do what I’ve always dreamed to do. I’ve met the most incredible people there and some of my best friends, they always push me to do my best, to never give up, and to continue growing. I love that Mosaic is full of very talented people who support each other. I’ve met the best singers, songwriters, musicians, designers, photographers, and entrepreneurs there and I love that I get the opportunity to learn a lot of them.
One of our core values is “Relevance to culture is not optional” I think that pushes me to be creative every day. To look for being relevant in what I’m doing, not just for me but for the artists or brands that I am working with.

Website: www.cindyarguello.com

Instagram: https://www.instagram.com/cindyarguellod/

Twitter: https://twitter.com/cindyarguello

Facebook: https://www.facebook.com/cindyarguellomusic

Youtube: https://www.youtube.com/c/cindyarguello