We had the good fortune of connecting with Claudia Rezir and we’ve shared our conversation below.
Hi Claudia, why did you pursue a creative career?
I decided to pursue a creative career because I wanted to work with Artists making meaningful Art. I understand how therapeutic and how valuable ART is.
I wanted my life’s mission to be centered around making sure Artists and their Art-form can find everlasting success.
I wanted the inner child within myself and within the creative beings I meet and work with to live forever in the form of Music, Music Videos, Photos, Artwork etc,,,
We often forget how therapeutic art is (in all its forms) and how good it is for the soul. We often forget the healing properties music has. Have you ever been discouraged, upset or anxious about something in your life? The right song, the right message, the right art-form can completely transform your energy and thought process. The right art form in practice can reignite a lot of motivation, passion and energy within a person. And I think the re-ignition of the right energy is what the world needs right now. I knew all of these things very early on in my life and that is why I decided to pursue a creative career.
Alright, so let’s move onto what keeps you busy professionally?
My art form is “executing”. I’ve become an expert at ideating creative ideas and then executing them to perfection. So whether that be marketing campaigns for an artists and their album, creative direction for a photo/video shoot, helping artists put together music for their albums, helping them decide what their next hairstyle, outfit or overall vibe is — my art form is helping others (and myself) executing their ideas, creatively.
What sets me apart from others is my approach. I approach every task, client, artist and/or project with a fresh attitude. I don’t treat anything or anyone like they’re the same. I learn my subjects, learn what works and doesn’t work for each subject and I invest my time and energy into figuring out how to produce high quality results.
I am most proud at how positive I’ve been able to remain. Being a creative and doing creative jobs is not easy. Art and creativity is not always deemed important by those looking for it (ironically enough). Art and Creativity is often undervalued, so I always go the extra mile to show how important these are to any form of business.
It wasn’t an easy road getting to this point in my career; where artists trust me, my business partners trust me, clients trust me – where people trust me period. Artists are very sensitive and over protective of their work. To break that shell and to get people to trust you in business with their visions and goals is not an easy task. It took a lot of practice, learning, studying, manifesting and praying to become a better Creative Entrepreneur. I overcame the challenges by focusing on the work and focusing on the efforts that I needed to make to become better. Learning my artists/clients, learning the industry, staying up to date on different innovations in the music space is how I became better and overcame the challenges with being a Creative Entrepreneur.
Lessons I’ve learned along the way is that what people remember most is how hard you went for them and how good you made them feel. So I always aim to pour love and positivity into my artists and into my work. I want the world to know that I got to this point not by chance, but through hard work and having the right attitude and energy.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If a close friend was visiting me in LA and I wanted to show them a good time, I would take them to Waldorf Astoria rooftop for a breathtaking view of Los Angeles and then to my favorite Japanese restaurant Katana for dinner. Waldorf has great bites and snacks to eat and the view from the rooftop is so inspiring. Katana has some of the best sushi in LA and its always a vibe at night. Photos at the Urban Light near Lacma are always fun too.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate this shout out to my NYC hometown: Flatbush, Brooklyn. A lot of what keeps me motivated, encouraged and creative are things that I’ve experienced growing up in Flatbush.
A lot of what is deemed “cool”, “artsy” and “fly” are things that I learned and were exposed to growing up in Brooklyn.
A lot of great inspiration came from Brooklyn. Music artists and Fashion icons like Jay-Z, Lil Kim, Foxy Brown, Notorious BIG all came from Brooklyn. A lot of dope up and coming artists that inspire me come from Brooklyn too. Sheff G, Sleepy Hallow, Eli Fross and the “Drill Music” scene/genre inspires me a lot. Seeing how hard my hometown goes and how much new talent comes out of Brooklyn year after year is definitely something that keeps me fueled.