We had the good fortune of connecting with Colton Walter and we’ve shared our conversation below.
Hi Colton, can you walk us through the thought-process of starting your business?
Out of necessity. I needed a change in my life and career due to the fact that I wasn’t pushing myself. I started my business after a stint working in corporate America and feeling creatively stifled by my former bosses. I vowed never to cut corners like they did, and only strive for what I knew was better than the best. At that point, I left the company seeking something more creatively driven and challenging.
I love collaborating on projects where your backs are against the wall, and you have to perform. It’s the incentive my brain needs to feel at my most creative. You’ll never realize how liberating and empowering it is to take the leap of faith, and fully trust in your own capabilities. Don’t get me wrong, it’s also equally terrifying, but that’s the fun of it!
I don’t subscribe to the idea that the status quo is good enough. How I approach a project is entirely my own process, and it was the same as when I started my own business.
I know what I’m capable of doing and what I’ve done in the past. Now let’s top that.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m a Filmmaker. I direct commercials, branded content, and narrative. But I believe story is everywhere, and the narrative is wherever you find it. I’m constantly curious and my hunger for telling stories is equally as important as listening/watching/experiencing them being told.
I’m most proud of my resiliency as a person. So much of business mixes with personal, and I find those lines are nearly invisible at times. Psychologically, I’ve discovered that I’m highly dedicated and driven, and I will make a project very personal to bring out my true instincts. It leads to that project being highly fulfilling, and significant for all involved in the collaboration. When things are challenging, I have to double down on what I believe, and to trust in myself. If I didn’t have my own form of resiliency, I wouldn’t be able to deeply connect to material like I do.
What sets me apart is the extra few minutes I take to dial in what I’m doing. Whether that dialing is a light, camera move, focus pull, character line, brand messaging or tonality, my work is built upon how this story will be seen and heard. I want people to feel that extra few minutes we took to dial it all in for them.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of my favorite vacations was to NYC a few years back. I had been to New York once before and hit all the touristy spots, which was fun being 17 and never having seen what the city was like. But later in life priorities change, and I’ve found that whenever I go somewhere like New York, I just want to feel like I’m apart of that city. Visiting local coffee shops, underground comedy clubs, taking walks, admiring the architecture, enjoying new kinds of food and restaurants, hopping on and off subways, seeing indie movies at the local historical theater.
If I were to give a guide to LA, I’d take them around just like that. Where and exactly what is what I’d have to spend more time curating, but the goal would be: Here’s what it feels like to be Colton, someone who has lived in LA for the past 12 years. This is what it’s like to be in my shoes.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My parents have been nothing but loving & supportive of me in every phase of life. I’ve put them through thick and thin over the years, (sorry guys) and they’ve been there for all of it. They’ve seen me at my lowest and will see me at my highest. They’re the reason I’m built the way I am, and people that I can always look up to. My dad’s steadfast dedication in every aspect of his life, both personal and professional. And my mom’s persistent push for me to be the best that I can be is what keeps me going. They are my inspiration to never give up, and why I will forever strive to perfect my craft.