We had the good fortune of connecting with Cristian Coldea and we’ve shared our conversation below.
Hi Cristian, what led you to pursuing a creative path professionally?
I am one of those cases where the artistic or creative career found me — and not the other way around. I can say for sure that despite all the life choices presented to me, I listened to my intuition and followed my talent. I believe it was the best decision of my life.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
How did you get to where you are today, business-wise? Was it easy?
I started the business after working in the film industry for five years. Working on different video production sets and going through the various roles, I finally got to step into the role of a production assistant, where I learned that I could handle management positions just as well as the creative ones. At that time, this and other circumstances made me pull the trigger to get out of the freelancer mindset and step into the entrepreneurial mindset.
In 2016, I went on my own, 100%, without looking back. Was it easy? No, but nothing built to last that will produce quality will ever be easy. It takes a specific set of circumstances; I’m going to say that serendipity plays a role in this as well, and these have to meet the perfect candidate who has the right mindset and is open to say ‘yes’ to the challenge.
How did you overcome the challenges?
Talent and creativity helped me in overcoming the challenges along the way. You have to stay creative; sometimes, playing it by the book just won’t work.
What are the lessons you’ve learned along the way?
I learned many lessons along the way, from knowing when to pursue a specific project to finding and choosing my ideal clients. The best lesson was finding out that creativity and talent only work if it’s paired with hard work and perseverance.
What do you want the world to know about you or your brand and story?
The brand we built here at Coldea Productions is part of a developing and successful story that is always anchored in the community. One of our core beliefs is to support and help entrepreneurs, artists, inventors, small businesses, and corporations to tell their original story because finding out the ‘why’ in your journey will set you on the path to success.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to? Where would you take them?
Living in SoCal gives me a wide range of opportunities when it comes to showing my visiting friends a great time. I always take my friends to the ocean, a gourmet coffee shop, and two of the most iconic Cali places you should eat: a seafood restaurant and a Mexican taqueria for a great taco.
Where would you eat, drink, visit, hang out, etc.?
Haha! If you saw my Google Maps app where I have all my favorite spots starred, you would think you were looking at a map of the galaxy. That being said, and because we probably have a limited word-count for this interview, I will only mention a daily course if you have time to drive around SoCal for just one:
8443 Haven Ave Unit 121
624 South La Brea Ave
Bear Flag Fish Co.
3421 Via Lido
Hidden House Coffee
511 E Santa Ana Blvd Dinner:
Bestia – 2121 E 7th Pl
1544 N Cahuenga Blvd
In your view, what are some of the most fun, interesting, exciting people, places, or things to check out?
I like nature and art, so as long as I do one of these, I’m good. I recommend any spot you can put your feet in the ocean, Yosemite National Park, and as many museums as possible.
Who else deserves some credit and recognition?
The road to becoming a successful artist is paved with a lot of effort, support, mentorship, love, and encouragement. It starts with your personal love for art and constant practice and continues with the support of your family. Later on, the mentorship of your arts and crafts masters. One key role in my artistic development and support, amongst all the others, is my sister, Gabriela.