We had the good fortune of connecting with Dana Cohen and we’ve shared our conversation below.

Hi Dana, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I spent over a decade working in corporate fashion before starting my own business, the same decade that saw the birth and massive growth of fashion fashion. Design went from a creative endeavor to a “how fast can we copy this runway trend and get it in the store.” Everything started to look the same. I became frustrated with the lack of creativity behind my work, but it wasn’t until I started to learn more about how that work was impacting the planet that I came up with the idea behind Hyer Goods. it started in 2018 when the first study was released about microplastics and how they were shedding from our clothes and infesting our waterways. These microscopic particles of clothing are fashion’s “invisible” waste. After learning about microplastics I went on a tailspin reading about all the different types of waste created from the fashion industry– from water to land to pre-consumer waste and then post-consumer waste. I knew I could no longer be an accomplice to fashion’s waste creation and decided I would find a way to do things differently, prioritizing minimizing waste above all else. And so Hyer Goods was born.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
At Hyer Goods we make everything from waste, preventing materials from going to landfill and keeping them in circulation for as long as possible. Our production is inherently limited by the amount of waste we can find. We’re not making 10’s of 1000’s or even 100’s of pieces of an item. Everything is limited edition and we like it that way. But we don’t just stop there– We know that moods change and lifestyles evolve, so we actually have a resale platform right on our site where people can resell their goods when they’re done with them (which is hopefully never!).

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is a tough question to answer after a year in quarantine during a pandemic, but generally my favorite adventures in NYC involve long bike rides or train rides for delicious foods like dim sum in Flushing, Moldovan food in Midwood or smoked fish and caviar from the Russian grocery stores in Brighton Beach. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
A couple months after starting my business I connected with another e-commerce entrepreneur based in Australia, Owen Bolwell. He started a company with his wife 10 or so years ago and has had lots of experience in the area. Despite living on the other side of the world, he’s been an amazing support for me, providing guidance on everything from my site to marketing and anything in between.

Website: hyergoods.com

Instagram: instagram.com/hyergoods

Facebook: facebook.com/hyergoods

Image Credits
for all photos except portrait of Dana and photo of scrap materials: photographer: Luca Mercedes model: Leslie Friedman

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.