We had the good fortune of connecting with Danielle Jones and we’ve shared our conversation below.
Hi Danielle, is there something that you feel is most responsible for your success?
I think the most important factor behind my success and/or the success of my brand, is that I truly love what I do. And when you love what you do, people can tell. The joy I get from my career is crazy. I love making people happy and seeing them smile. When I’m finished styling a client and they look at themselves in the mirror for the first time, it’s my favorite part. To see how they light up and are so in love with how they look, just gives me such a sense of pride and happiness. I also have always stood behind the idea that if you do honest, good work, people will pass on your name. And that is how I have successfully built up my business. About 30 % of my business if from clients that have referred me to someone else or are repeat customers themselves. If you love what you do, and do you do honest hard work, you will grow your business and. your brand to unimaginable places.
Alright, so let’s move onto what keeps you busy professionally?
I am a painter with a makeup brush. I find beauty in the simple and plain things and bring them to life with color. I am a perfectionist (to a fault), extremely detail oriented, someone that likes to make people happy, and who is never happy with where I am at. I am always striving for more or better. And I think this sets me apart from other stylists. These characteristics help me never miss a thing and keep me on my toes. It allows my clients to sit back and relax and let me deal with the chaos. It gives them the piece of mind that they have one less thing to worry about (themselves). I am their #1 fan, their biggest ally, and their best friend. I am there for them on their biggest moments (right before they are about to get married) and we live those moments out together. It’s an experience we both will never forget. What sets me apart as well is that I am a boutique style business and not a larger company. My clients get a one on one personal experience with me from start to finish. I am able to provide a relationship based interaction that is built on trust and experience so that I can not only meet their expectations but exceed them.
I am most excited about starting my YouTube channel right now. It’s an extension of my brand and my knowledge that I have gained over the past 18 years since first starting my styling journey. I am really looking forward to helping people and reaching a larger audience then I ever would be if I were just sticking to the clients in my area. This way I can touch thousands of peoples lives and hopefully make a difference.
Starting out my career wasn’t easy. It took me 3 good years to get things to where they really needed to be with my business. And in those 3 years, it took blood, sweat, and tears, as cliche as that sounds it was totally true. I gave up time with friends and family, going out, and so many other things just to work on building my brand and getting my name out there. I had to market myself and basically sell myself and my talents to other industry professionals by offering “free” work so that they could get to know me and my quality of work. I built up my portfolio off a lot of that “free” work and began booking jobs. I of course created a website and all the necessary business essentials to represent myself and just passed out tons of business cards at different networking events. But not only would I go to the events, I would make a point of it to connect with at least 3 people and exchange business cards. I would reach out to them that next week to follow up and re-introduce myself to let them know what I did again and how we could partner together in the future. This was the key to my success. It was a challenge to put myself out there in that way, but I knew I had to have no fear if I was going to succeed.
I have learned that you have to push through the first few years of starting a business because once you get over that hump, you will get it to where it needs to be. But it doesn’t come without sacrifice and hard work. When you are pushed beyond your comfort zone you will find beautiful things will happen. It just takes tons of passion, an extreme love for what you are doing, and determination.
I want the world to know that I love sharing my gift with the world. We are each given gifts and posses talents that are God given and specific to us. We need to use them, not waste them, and share them with the world. I am so happy that I have been able to make a successful career and business out of my gift that I am so passionate about. It is my honor and pleasure to be part of peoples’ lives in such a profound way. When we look good, we feel good, and when we feel good, we treat others good. I like to bring out peoples inner beauty because the expression of that impacts the world in such a positive way. When we love ourselves we spread love to others. And through my artistry I have had the ability to spread love to so many people. I hope I can continue to touch peoples’s lives through the talents I was given.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take my friends to Laguna Beach. It is the perfect artsy town with a vibrancy that is infectious. I would stroll along the boardwalk on Main Beach Laguna, then take them through the quant little shops, then pick one of the best beach restaurants to eat outside at. One of my favorite spots is The Deck. You are right on the ocean with the most incredible view and you are completely outside in the fresh air. They have a cute bar that you can get great drinks from and just relax and feel the Southern California vibes. Then I might finish the night off at the Waldorf Astoria Monarch Beach with drinks out on the terrace with the bonfire pits while they have live music playing. I also would take them to TableRock beach in Laguna for a fun day in the sun. The beach has the most amazing crystal blue waters, like your on an island, and it is quite and tucked away. After that we would maybe get Mexican food at Coyote Grill which is walking distance from the beach and have margaritas and tacos. I would also take my friends up to Huntington Beach to show them Main Street and the pier. I also would take them to Newport Beach on Balboa island. We would rent a duffy boat and have wine and cheese out on the water while the sun sets. Then finish the night off at a cool bar or lounge nearby.
Who else deserves some credit and recognition?
I would have to say that I wouldn’t be here without this bridal styling business that I use to style for. They are called Hair Comes the Bride. It was there that I got my start in working in the industry and really found out that I loved what I was doing and knew that I wanted to branch out and create my own business. I also have to give credit to Frank Salas Photography, because he helped me when I first got into the industry and told me how I needed to network and where to start. I wouldn’t have had the courage to meet the people I did and build the connections I did without his mentorship.
Instagram: Pure Beauty by Danielle
Image 1) Frank Salas Photography Image 2) Jim Kennedy Photographers