We had the good fortune of connecting with Danielle Nichole Morgan and we’ve shared our conversation below.
Hi Danielle Nichole, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
Two things that go hand in hand. The first is embracing and accepting failure as part of success. The second piece is making a commitment to myself to never give up.
Recognizing that failure is inevitable if you’re trying to achieve something is so important. Rather than seeing failure as defeat, I like to look at it as a lesson and take what I’ve learned to continue forward. Henry Ford said, “Failure is simply the opportunity to begin again, this time more intelligently.”
Staying committed to learning and growing from my failures has led me to find my own success. I know there is still failure in my future and I still have more lessons to learn, but it’s all in the name of becoming the best version of myself which is reflected in creating the best version of my business.
What should our readers know about your business?
House of DNM, formally DNM Design Studio, is an elevated brand consulting and full-service creative agency based in Los Angeles. House of DNM was founded in 2015—joining the 0.1% of creative agencies that are female-founded. We specialize in brand strategy, brand identity, logo design, packaging, websites, branded experiences (online and IRL), and brand photo/video shoots.
House of DNM works with global, local, and personal brands. We are now focusing on collaborating with socially and environmentally conscious brands, helping to empower their communities. We specialize in the entertainment and music, fashion and beauty, wellness, food and beverage, cannabis, and hospitality industries. We are for those brands who want agency-level work with a more collaborative client experience.
Our clients include Sony Music, Sony Square, Crate & Barrel, T-Mobile, Merlin Entertainments, The Kardashians, Madame Tussauds, Lindsey Stirling, and Redbox, as well as, many incredible small and medium businesses such as LatterDayBride, Shade, and Crux.
One of the biggest lessons I’ve learned while building House of DNM is to take your time growing your business. Slower is really better. It allows you to build an authentic company culture, hire the right people who represent your brand well, and really understand your service/product.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When my friends and family visit, here are some of my favorite things to do with them…
Brunch under the trees at The Butcher, The Baker, The Cappuccino Maker on the Sunset Strip. Rent bikes and cruise down the boardwalk—grabbing tacos for lunch along the way in Venice. Have dinner at Nobu in Malibu during sunset. For dessert, Salt and Straw is a must. And also, the walk underneath the Hollywood sign is always a crowd pleaser.
My other top spots to take visitors are The Conservatory in West Hollywood for chill drinks, Yamashiro for sushi and a view of Hollywood from up in the hills, SugarFish for their tuna sashimi, and Barney’s for pizza and a round of pool. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate this particular shoutout to my late friend, design mentor, and old boss, Patrick Campbell, who passed away Fall 2020. Pat and I lead the digital rebrand of Verizon back in 2014 at MRM//McCan in Salt Lake City, UT. An important life lesson that I learned from Pat was that there is more to life than your career, a good lesson for us crazy workaholics—he had it all—a beautiful family, so many caring friends, a deep passion for music, and of course some dope design skills. He taught me that you can being really good at craft and still have a well-rounded life.
I also want to give major credit to my Advertising professors at Brigham Young University (Class of 2010), Jeff Sheets, Kevin Kelly, and Doug McKinlay, who accepted me and welcomed me with open arms when I was rejected from the BFA Graphic Design program (twice). Their belief in me gave me the confidence to chase my dreams—and now my brand consulting and design agency is celebrating six years. And of course, a huge thanks to my team at House of DNM, who makes the studio run and produce amazing work.
Other: Pinterest: pinterest.com/daniellenicholemorgan/_saved/
Madison Krieger, Seth Meriwether