We had the good fortune of connecting with David Gómez-Villamediana and we’ve shared our conversation below.
Hi David, we’d love to hear about how you approach risk and risk-taking
By nature humans are reluctant to take risks yet it is a vital step when it comes to growth and self development. I come from a relatively conservative family so taking risks was my own way to rebel against the establishment and pursue my own independence since I was a little kid. That’s how I ended moving to NY and that’s how I am now in Los Angeles. Today I understand that being able to explore beyond your comfort zone is linked to certain type of personalities. I moved to New York when I was 21 years just with a vague plan about what I wanted to accomplish and how I would do it, sometimes I think I was extremely naive of me yet somehow I went all the way. Back then I decided to reject a position as Junior Executive at Burson-Marsteller (today Burson Cohn & Wolfe) to pursue a career in fashion. There are not really safe bets in life and sometimes you just need to follow your instinct.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I define myself as a “Creative-at-large” as it is a title that embodies my multidisciplinary and unorthodox approach to fashion, but that’s my own way to say I am a Creative Producer. I am a firm believer of the power of storytelling and that’s something that can only be accomplished if you understand all the moving parts of a great story. My background is in journalism and writing so that is one of the first elements I approach when working with clients and I ask them “what’s the real story here?”. Today a great story can’t be limited to words as it also needs to be visually appealing and aesthetically pleasant, that’s where I integrate my experience as a Fashion Editor and Creative Director. Without a strong visual universe the story won’t be attractive to an audience. I always have been a great connector and this is what led me to work in Public Relations… once that I am able to build a great story I know how to properly distribute it to the right outlets and how to connect with a community of like minded individuals. My career path has been very unique and I am glad that I have been able to move forward following my intuition yet in many occasions I had to deal with frustration as not everyone is able to see and understand the big picture. It is pretty hard to explain the future to those who can barely understand the present. For me it all comes to working with the right people. A great vision without a team that is able to translate ideas into tangible assets is just a crazy dream.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I have been living in Highland Park since 2018 and I am still pretty much obsessed with the area. It is a colorful little neighborhood that only creative individuals are able to fully enjoy and understand. If a friend is visiting I will start the itinerary grabbing a coffee or hot chocolate at Civil Coffee (5629 N Figueroa Street), immediately followed by a quick stop at OWL Bureau (5634 N Figueroa Street) as they have an amazing selection of books and magazines. Then I would propose a short neighborhood walk to Gary Baldy (5530 Monte Vista Street), they have delicious sandwiches and the staff is super nice. I love hiking so I would also suggest a visit to Ernest E. Debbs to enjoy some of the best views of Downtown LA. To end the day in a high note the last stop would be to grab some Mexican flautas at @losdoradosla, a pop-up food truck that has been approved by TimeOut Magazine and offers a real culinary experience that is accessible to everyone, even to those on a financial budget.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I recently wrote that while success is enjoyed individually it is only really possible by the support of a community. Each person and creative professional I have worked with has contributed immensely to my process. During my first year in college I asked my parents to send me to New York as I wanted to start developing my resume. One of my first relevant experiences was a summer internship with ready-to-wear designer Mara Hoffman. It was under her guidance that I discovered that as much I loved fashion, design was not really my call. Once that I was able to understand that I expanded my vision and redirect my passion into a more suitable path that allowed me to explore diverse areas like public relations, fashion styling, writing and creative production. Eventually that helped me to secure other internships including working with Kelly Cutrone at People’s Revolutions and soon after joining Norma Kamali’s PR team. Another great mentor was Roman Lata Ares, former Editorial Director at V Magazine Spain, who brought me on board in 2011 as New York Correspondent, that experience allowed me to integrate different aspects of what I was already doing but under one umbrella with the validation of an international magazine. It was around the same time when I met Luisa Orsini and Antonine Peduzzi, the Italian-French duo behind cult accessories brand TL-18 (and now Creative Directors at heritage Italian house Capucci). We met during a photoshoot for Vogue U.S and we became friends. In 2017 when they decided to launch a ready-to-wear line they invited me to lead all the PR & Communications efforts. That was the perfect bridge that allowed me to move from editorial into commercial. With no doubt working with such of inspiring team has been one of the most exciting chapters in my life as we planned and produced different events and media activations in Rome, Paris, Tbilisi, New York and Los Angeles. Greta Alvarez and Lizandro Melean, part of the marketing team at Netflix, also have been great supporters. And it is impossible talk about my career without mentioning Sissy Vian, Senior Fashion Editor at Vogue Japan, and Stephanie Nakhle, former VP at Maor Fine Jewelry, for trusting my vision and bringing me on board in many great projects throughout the years.
– Photo 1: Ornamenta Studio – Photo 2: Conrado Veliz – Photo 3: Conrado Veliz – Photo 4: Kinya Ota