Meet Dawn Goldfarb Amy Gorin | Custom branded installations

We had the good fortune of connecting with Dawn Goldfarb Amy Gorin and we’ve shared our conversation below.

Hi Dawn Goldfarb, what led you to pursuing a creative path professionally?
“What sets us apart is that we truly came into this with no expectations—we started this as a passion project that we wanted to green light. We were honestly shocked by the instant success, and it’s been an incredible, unexpected journey. From the start, we’ve viewed every step as a learning experience. We had to learn quickly how to run a growing business, keep our clients’ needs at the forefront, and strike a balance between work and personal life. Along the way, we adopted a motto that has really helped us navigate the ups and downs: ‘There’s never a problem, only solutions.’ This mindset has been key to overcoming challenges and finding creative ways to keep moving forward.
We’re most proud of the relationships we’ve built—both with our clients and with the incredible creatives and employees who’ve joined us along the way. The community we’ve created in this industry is something we hold near and dear. We’ve had the privilege of working with some of the most inspiring people, and we’re excited by the connections we’ve made and the opportunities ahead.
The journey has definitely had its challenges, but we’ve laughed a lot, learned a ton, and grown together. What we want the world to know about us and our brand is that we’re fueled by passion, creativity, and a drive to make people smile. We truly believe that every event we participate in is a chance to do something magical, and we’re excited to continue that journey.”

Alright, so let’s move onto what keeps you busy professionally?
“What sets us apart is that we truly came into this with no expectations—we started this as a passion project that we wanted to green light. We were honestly shocked by the instant success, and it’s been an incredible, unexpected journey. From the start, we’ve viewed every step as a learning experience. We had to learn quickly how to run a growing business, keep our clients’ needs at the forefront, and strike a balance between work and personal life. Along the way, we adopted a motto that has really helped us navigate the ups and downs: ‘There’s never a problem, only solutions.’ This mindset has been key to overcoming challenges and finding creative ways to keep moving forward.
We’re most proud of the relationships we’ve built—both with our clients and with the incredible creatives and employees who’ve joined us along the way. The community we’ve created in this industry is something we hold near and dear. We’ve had the privilege of working with some of the most inspiring people, and we’re excited by the connections we’ve made and the opportunities ahead.
The journey has definitely had its challenges, but we’ve laughed a lot, learned a ton, and grown together. What we want the world to know about us and our brand is that we’re fueled by passion, creativity, and a drive to make people smile. We truly believe that every event we participate in is a chance to do something magical, and we’re excited to continue that journey.”

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We’d love to dedicate our shoutout to La Party Stylists, an LA-based event planning company that truly helped us shape our journey. When we were starting out and trying to figure out where we could make an impact in the event planning world, they took the time to meet with us and shared the idea of pop-up installations. Not everyone could afford a full production company, but a pop-up could still deliver that wow factor. We took this idea and ran with it, creating a merch pop-up shop that took the market by surprise and ended up being incredibly popular. From there, RubySetGo was born, and we expanded into even more successful pop-up concepts, like our candy pop-up, which was another huge hit. We’ve been so lucky to work with some of the most esteemed party planners in Los Angeles, and to this day, we’re humbled by the opportunities we’ve had to create magical experiences for our clients, including many celebrities. It’s still surreal to see how far we’ve come, and we pinch ourselves every time we get the chance to do what we love

Instagram: @rubysetgo