We had the good fortune of connecting with mariam anna barska and we’ve shared our conversation below.
Hi mariam anna, what was your thought process behind starting your own business?
How it all started
“être” means TO BE / BEING “la” stands for LOS ANGELES
Starting back in 2015, I had a vision of creating a brand that is so comfortable that you can go from home-to-air-to-street. I was relentless about making the best comfy clothing in the US explicitly to inspire generations to have more travel in their lives.
I wanted to spread good by bringing comfortable clothing made of natural base for your daily experiences at home or abroad. In addition, when you are going places it’s the perfect street brand, comfortable, modern and designed just for you.
Creating apparel that carry over from home-to-air-to-street, into a life lived consciously, takes mindfulness one step further: a beautiful life celebrated with forward and simple designs. Capturing what’s trending in contemporary fashion with the collections is how étre-la can travel beyond home-wear. Luxury meets practical in every collection. Pieces are always refined and tweaked over time for a well-curated wardrobe that transcends trends.
If you are chilling at home, heading out for a coffee, traveling aboard or just need something comfy, our clothing is a great set for you!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets me apart from others is my 20 years of solid background in the industry. I have designed couture, RTW collections, conducted time sensitive NYC demanding runway shows, worked at fast-moving but extraordinary companies of streetwear and successfully launched contemporary brands, I bring a special asset to my own company. I design with passion, love and face challenges with grace. I aim to higher standards and adapt current and upcoming changes in economy or the industry. I have always done and will do what feels right. Fashion design is not a job for me. It’s part of my life. I enjoy what I do and welcome difficulties as part of growing successful companies.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Week Long Itinerary for a friend visiting CALIFORNIA!
Monday – Tuesday: Best days to go the beach & the wineries after a weekend’s busy rush. I will arrange a small trip to Moonstone Beach, where we will stay at one of the ins facing to the ocean. Next morning we will defiantly do the board walk on the beach before we drive on beautiful road, 46, to to Paso Robles wineries & downtown. They have beautiful small shops, restaurants and overall award winning wineries.
Wednesday – Lets go to Downtown LA . Will stroll through the city after grabbing Verve Coffee.
Thursday – Definitely happy hour through Sunset at L.P. for stunning 360 degree views of the Hollywood Hills during the sunset
Friday – We’ll do a beautiful long hike by the beach, taking it easy and connecting with nature at – Tuna Canyon Park about 4 miles long or Point Mugu (Malibu).
Saturday – Brunch time will take place at my favorite Gracias Madre West Hollywood. Then perhaps walking around window shopping of some of nicest little stores on Melrose
Sunday – Will go to movies then I will invite some of my other friends to hang out together offering wine/cheese plates before departing.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
From New York to Los Angeles, every company that I ever have worked for, including everyone that I have met through work or an event inspired me to make choices which lead me where I am today.
They all deserve a credit and recognition in my journey. My surroundings have influenced my decisions, some of which were difficult once. I am also thankful of the support I received from my family and friends. Everyone that believed and believes in me.